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Pencil

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Marketing & Advertising

Introduction

Pencil: AI generates ads for ecommerce brands, fast and cost-effective.

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Pencil Product Information

Pencil - Make Ads That Work is an AI-powered advertising platform designed to boost productivity and ad performance by generating creatives with generative AI. Trusted by 5,000+ brands and agencies and used to produce 1,000,000+ AI ad creatives, Pencil emphasizes speed, collaboration, and measurable impact through AI-assisted copy and visuals, an integrated workflow, and enterprise-grade controls.

How It Works

  1. Generate creatives with AI. Use Pencil's chat to create copy and visuals for ads.
  2. Collaborate & Launch. Create, review, approve, and launch ads in one centralized workspace.
  3. Measure impact in real time. Monitor performance with insights that tie back to your campaigns and channels.

Pencil claims ads generated with its tools are predicted to perform 2x better, based on over $1B in ad spend analyzed in its benchmarks.

Features and Capabilities

  • AI-assisted content creation: Generate ad copy and visuals with conversational AI.
  • End-to-end collaboration: Team-based workflows for creation, approval, and publishing.
  • Performance insights: Real-time analytics to demonstrate impact and optimize future creatives.
  • Enterprise-grade safety and controls: Brand safety, data privacy, governance, and compliance features.
  • AI Magic Tools: A suite of AI tools for text, image, and video generation within Pencil.
  • Professional-grade editor: High-fidelity editing for polishing final assets.
  • Platform integrations: Direct connections to major ad channels for seamless publishing.
  • IP ownership guarantees: Users retain ownership of uploaded data, inputs, and outputs.

How to Use Pencil

  1. Access and sign in. Log in or start a free trial (no credit card required).
  2. Generate creatives. Use Chat to create copy and visuals or leverage templates.
  3. Collaborate. Route assets through teammates for reviews and approvals.
  4. Launch and optimize. Publish to connected channels and monitor performance with insights.

Integrations & Channels

  • Facebook, Google Display, Instagram, TikTok, YouTube, LinkedIn, OpenAI, Amazon Ads, Stability AI, Getty, Google AI, Runway AI
  • Asset library and templating to support scalable production across campaigns

For Enterprise

  • Brand safety controls and data governance
  • Bespoke brand library, templating, and animation language capture
  • Data ringfencing and “No Train” policy to protect proprietary data
  • AI Magic Tools for advanced text, image, and video generation
  • Enterprise-friendly terms and IP ownership of uploads, inputs, and outputs
  • Professional-grade editor with pixel-perfect output
  • Direct platform integrations with major ads channels

Safety and Legal Considerations

  • Intended for marketing creative generation and optimization.
  • Ensure compliance with platform policies and advertising regulations when publishing content.

Core Features

  • AI-driven ad creation (copy + visuals)
  • End-to-end collaboration: create, approve, launch in one place
  • Real-time performance insights and reporting
  • Enterprise-grade safety, data control, and IP ownership
  • AI Magic Tools and advanced generation capabilities
  • Professional editing and direct channel integrations
  • Large-scale asset library and templating