Percept Insight is an AI-powered real-time analytics and engagement platform designed to help teams build better products by generating ad-hoc insights, understanding user journeys, and driving engagement across channels. It combines analytics, dashboards, cohorts, funnels, and engagement tools in a single, all-in-one product experience. The platform emphasizes fast, affordable insights with no tier limits, allowing users to pay for what they use.
Overview
- Real-time analytics to measure user behavior, engagement, and marketing effectiveness.
- All-in-one solution with insights, dashboards, funnels, cohorts, and engagement capabilities.
- No feature tiers or hard limits on plans; pricing is usage-based.
- Focus on product performance, user navigation patterns, and conversion optimization.
- Strong emphasis on engagement channels (WhatsApp, push notifications, SMS, emails) to retain and re-engage users.
Key Use Cases
- Analyze user journeys and identify navigation patterns.
- Build and share dashboards across teams.
- Create campaigns based on user cohorts and actions.
- Measure funnels and drop-offs to optimize conversions.
- Segment customers by behavior, demographics, or location for personalized marketing.
- Retain and re-engage users through multi-channel engagement.
- Monitor product/page performance and identify emerging trends.
How It Works
- Ingest events and define metrics across products and pages.
- Visualize data with dashboards, funnels, and cohorts.
- Leverage the engage module to reach users in real time via WhatsApp, push notifications, SMS, and emails.
- Use segmentation and personalization to tailor campaigns and promotions.
Features
- Real-time analytics with dashboards, funnels, and cohorts
- Engagement module for real-time user outreach across multiple channels
- No-tier, usage-based pricing with no limits on events or plans
- Customer segmentation by behavior, demographics, or location
- Product and page performance analytics
- Navigation pattern and path analysis for user journeys
- Campaign creation based on cohorts and actions
- Multi-channel broadcasting (WhatsApp, push, SMS, email)
- Easy collaboration with multiple teams and shared reports
- Customizable reports and dashboards for stakeholders
Pricing & Plans
- Simple, transparent pricing based on usage with no feature tiers.
- Starts at low cost and scales with usage; custom invoicing available for Enterprise.
- No predefined limits on teams or reports; unlimited collaboration within the platform.
Safety & Compliance
- Real-time analytics with careful handling of user data; best practices for privacy and governance should be followed in accordance with enterprise policies.
What Clients Say
- Praised as a comprehensive analytics and engagement suite that helps measure real-time usage and inform product decisions.
Core Benefits
- Faster time-to-insight with ad-hoc analytics.
- Unified platform to analyze, act, and engage users.
- Flexible collaboration and no friction around plan limits.
- Actionable insights driving higher engagement and conversions.