PERQ Multifamily Automation Solution

PERQ Multifamily AI Lead Management System is a comprehensive, AI-powered platform designed to automate and optimize lead generation, nurturing, and conversion for multifamily properties. It blends cross-channel conversational AI, nurture automation, website optimization, and analytics to drive higher occupancy at lower cost. The system acts as an end-to-end solution from first contact to tour, leveraging advanced machine learning to engage prospects across channels (website, SMS, email, Google, phone) and hand off qualified leads to onsite teams when ready.

How to Use PERQ

1. Integrate PERQ with your property website and desired channels (SMS, email, Google Business Profile, phone).
2. Configure lead sources and nurture rules to match your leasing journey (early engagement, tour scheduling, reminders, and post-tour follow-ups).
3. Leverage the AI Leasing Assistant and Nurture tools to automatically engage prospects at optimal times.
4. Use the Tour Scheduler for in-person, self-guided, or virtual tours, with automated reminders and post-tour nurturing.
5. Monitor performance via analytics and attribution reporting to optimize campaigns and channel mix.

Disclaimer: PERQ is designed for multifamily marketing and leasing optimization to reduce cost per lead and increase conversions.

Key Features

• AI Leasing Assistant: Cross-channel AI for top-of-funnel conversations and lead qualification.
• AI Nurture Technology: Timed SMS and email sequences to convert prospects along the rental journey.
• Tour Scheduler: In-person, self-guided, and virtual tour scheduling with reminders and follow-ups.
• Website Conversion Tools: Interactive experiences that capture more leads from your website.
• Integrations: Open platform with a growing list of integrations to fit your tech stack.
• PPC Management: Optimize campaigns on Google, Facebook, YouTube, and Instagram to fill units faster.
• Google Business Profile (GBP) Optimization: Turn GBP into a lead/lease magnet with enhanced engagement.
• Lead Generation & Conversion Solutions: Full-funnel tools to capture, nurture, and convert high-quality leads.
• Nurture & Re-engagement: SMS and email nurture touches personalized by PERQ insights.
• CRM View & Handoff: View engagement data in your CRM and hand off only agent-ready prospects.
• Analytics & Attribution: Track lead sources, renter journeys, and attribution for data-driven decisions.
• Website Visitors to Leases Pipeline: Convert website traffic into tours and leases with lower costs.
• Educational Resources: Blogs, webinars, reports, and best-practice guides for multifamily marketing.
• Testimonials & Case Studies: Real-world results from PMCs leveraging PERQ for higher conversions.

How It Works

• Capture: Automate early engagement with prospects across website, SMS, Google, email, and calls.
• Qualify: AI determines lead quality and readiness for a tour, reducing manual follow-up.
• Nurture: Timely, personalized content across channels to drive tour bookings and leases.
• Convert: Hand off only agent-ready prospects to onsite teams, accelerating closings.
• Analyze: Attribution and journey insights to optimize spend and improve ROI.

Safety and Privacy Considerations

• Data handling and privacy align with industry standards; follow your organization’s data governance policies when using AI-driven communications.

Core Benefits

• Increase tour conversions and leases while reducing cost per lead.
• Automate early engagement and nurturing across multiple channels.
• Integrate with your existing tech stack and CRM for seamless workflows.
• Gain visibility into performance with full-funnel attribution and analytics.