Personalive

Personalive | Hyperrealistic Personas & Global Customer Insights

Personalive is an AI-powered platform designed for unlocking deep customer understanding through hyperrealistic personas. It synthesizes data from social media, surveys, behavioral patterns, and proprietary sources to create living personas that think, feel, and react like real customers. The platform emphasizes global reach, real-time insights, and the ability to move from data to strategic, actionable understanding.

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Key Capabilities

• Hyperrealistic Personas: Personas that capture cultural, social, emotional, and behavioral context from diverse data streams.
• Global Reach: Access realistic personas from 100+ countries with real-time insights and dynamic updates.
• Living Customer Intelligence: AI-powered focus groups, real-time insights, and comprehensive reporting.
• From Data to Deeper Understanding: Synthesize multiple data sources to reveal psychological drivers, emotional triggers, core interests, and preferences.
• Real-Time, Global Insights: Continuous updates and the ability to tailor data to specific needs.
• Surveys and Questioning: Customize surveys with various question types; AI can generate questions based on guidelines.
• Follow-Up Interviews: Initiate follow-up interviews with specific personas for deeper details.
• Scalable and Actionable: Scale from dozens to thousands of personas and generate real-time, actionable insights.

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How It Works

• Create hyperrealistic personas by aggregating data from social media, surveys, behavior patterns, and proprietary sources.
• Use AI to generate targeted survey questions and analyze results in real time.
• Conduct follow-up interviews with selected personas to deepen insights.
• Leverage global personas to understand country-specific dynamics and tailor strategies accordingly.

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Use Cases

• Concept Testing: Simulate consumer interest and market viability.
• Product Testing: Gather feedback on near-final products, including satisfaction and quality insights.
• Ads & Message Testing: Assess clarity, relevance, and resonance of marketing messages.
• Brand Perception: Explore consumer perceptions and emotional connections.
• Surveys: Collect broad, scalable quantitative feedback.
• Interviews: Obtain in-depth qualitative insights from individual perspectives.
• Focus Groups: Generate collective insights from moderated discussions.
• A/B Testing: Compare variations to identify the most effective option.

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How to Use Personalive

1. Define target countries and segments or select existing personas.
2. Customize surveys with closed-ended, open-ended, and rating-scale questions. Use AI to generate additional questions if needed.
3. Run AI-powered focus groups or interviews to gather real-time insights.
4. Analyze results and export data for offline analysis if required.
5. Apply insights to concept development, product testing, advertising, and brand strategy.

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Core Features

• Hyperrealistic, global personas synthesized from multiple data streams
• Real-time insights with continuous updates across 100+ countries
• AI-assisted survey design and automatic question generation
• Follow-up interviews and real-time feedback loops
• Scalable deployment from dozens to thousands of personas
• Comprehensive reporting and actionable insights
• Ability to tailor data and personas to specific needs