Polar Analytics is a commerce analytics platform designed for Shopify and DTC brands to unify data from 45+ sources, build custom dashboards, and optimize marketing and merchandising with first-party attribution and server-side tracking. It emphasizes a no-code, plug-and-play experience to centralize data, analyze performance, and automate reporting to drive profit-driven decisions across acquisition, retention, and merchandising efforts.
How it works
- Sync all your data from 45+ sources (Shopify, Amazon, POS, ad platforms, Klaviyo, etc.) into a single workspace.
- Analyze with pre-built dashboards and custom metrics to slice and dice data for insights on CAC, ROAS, retention, LTV, product performance, and more.
- Activate data by enriching ad platforms (CAPI, Klaviyo Flows Enricher) and enabling first-party attribution to improve targeting and measurement.
- Automate reporting with customizable dashboards and automated reports, eliminating manual CSV exports.
Polar also offers an AI assistant (Ask Polar) for on-demand custom reports, and a dedicated Creative Studio for reporting on ad performance and profitability.
Use cases
- Consolidate eCommerce data without code to see what drives sales and profitability.
- Optimize customer acquisition with blended CAC, ROAS, and advanced attribution.
- Increase retention and LTV with retention analytics and repeat-order insights.
- Improve merchandising with product analytics and insights across Shopify stores.
- Uncover winning ad creatives with automated creative reporting.
Features
- 1-click integrations and 45+ data sources
- First-party attribution with server-side tracking (CAPI) and integration with Klaviyo flows
- Conversion API (CAPI) Enhancer to boost ROAS
- AI assistant (Ask Polar) for customized reports
- Custom dashboards and reporting with no engineering required
- Pre-built analytics dashboards for acquisition, merchandising, retention, and profitability
- Creative Studio for ad reporting and insights
- Klaviyo Flows Enricher to reclaim revenue from missed abandons
- Automatic reporting and alerting for goal tracking and threshold changes
- Solutions tailored for Ecommerce & DTC, Omnichannel brands, enterprises, and agencies
Core Value Propositions
- Centralize data from multiple sources to eliminate data silos
- Precise first-party attribution to better measure marketing impact
- Actionable insights to reduce CAC, increase ROAS, and boost retention
- No-code setup and scalable dashboards for teams of all sizes
Safety and Compliance
- Emphasizes first-party data usage and server-side tracking to improve privacy controls and data accuracy for marketing decisions.
Core Features Summary
- 45+ data sources and 1-click integrations
- First-party attribution with server-side tracking (CAPI)
- Conversion API Enhancer and Klaviyo Flows Enricher
- Ask Polar AI assistant for automated reports
- Custom dashboards and automated reporting
- Creative Studio for ad reporting and profitability insights
- Retention, LTV, and product analytics for Shopify
- Enterprise-friendly scalability and templates