Positional

Positional is a modern toolset for content and SEO teams designed to optimize content, analyze performance, and streamline buyer journeys. It combines multiple tightly integrated modules to help teams generate, optimize, and measure content effectiveness across search and engagement metrics. The platform emphasizes actionable recommendations, data-driven insights, and workflow efficiency to scale inbound marketing efforts.

How Positional Works

• Access a suite of interconnected tools (Optimize, Content Analytics, Buyer Journeys, Internals, Keyword Research, and more) to plan, optimize, and publish content.
• Use data-driven recommendations to improve term frequency, related keywords, sentiment, readability, and word count.
• Generate unanswered questions and content gaps to deepen coverage and improve depth.
• Map user journeys from curiosity to conversion and analyze where users engage or drop off.
• Identify internal linking opportunities and structure content for better crawlability and UX.
• Track keyword performance, compare with competitors, and monitor SERP dynamics.
• Leverage social listening and AI-assisted content validation to maintain originality and relevance.
• Manage editorial calendars and site health, with automated audits and issue prioritization.

Core Modules

• Optimize
• Content Analytics
• Buyer Journeys
• Internals
• Keyword Research
• Keyword Tracking
• Keyword Clustering
• Competitor Research
• Social Listening
• AutoDetect
• Editorial Calendar
• Site Audit

How to Use Positional

1. Explore the product suite and select the modules aligned with your current goals (e.g., optimize existing content, map buyer journeys, audit site health).
2. Input or upload content and keywords to receive intelligent recommendations for optimization, structure, and coverage.
3. Run Site Audits and Editorial Calendar planning to maintain ongoing content health and publishing workflow.
4. Use Keyword Research and Clustering to discover new ideas and organize topics around target clusters.
5. Monitor performance with Content Analytics and Keyword Tracking dashboards; benchmark against competitors with Competitor Research.
6. Integrate Social Listening to stay ahead of industry conversations and trends.

Safety and Best Practices

• Use as a guiding system for content strategy; verify automated suggestions with human judgment.
• Respect privacy and data usage policies when integrating with team workflows and external data sources.

Pricing & Trial

• Start Free Trial and book a demo to explore how Positional can fit your team’s size and goals.

What People Say

• Testimonials emphasize improved search rankings, faster content optimization, and stronger editorial processes.

Core Features

• All-in-one SEO and content optimization toolkit
• Optimize content with keyword, sentiment, readability, and length suggestions
• Dynamic Content Analytics with granular page and paragraph insights
• Buyer Journeys to analyze entry-to-conversion flows
• Internals for contextual internal linking recommendations
• Comprehensive Keyword Research with volume, difficulty, trends
• Keyword Tracking with domain-level performance dashboards
• Keyword Clustering for SERP-based grouping
• Competitor Research with granular filters and gap analysis
• Social Listening for brand and industry monitoring
• AutoDetect to validate AI-generated content and improve originality
• Editorial Calendar to plan and collaborate across teams
• Site Audit to identify and prioritize technical and content issues