Prolific

Prolific is a data collection platform that enables researchers to recruit real people for AI training, evaluation tasks, surveys, and various studies. It provides access to a global pool of verified participants, fast task turnaround, and an easy setup to launch research tasks within minutes. The platform emphasizes high-quality, honest, and detailed responses from a diverse participant base, helping researchers gather data quickly and ethically.

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How Prolific Works

1. Access a verified participant pool. Reach thousands of qualified, real people from a global community of 200k+ participants.
2. Launch tasks in minutes. Set up studies, surveys, or experiments and publish them via a simple link.
3. Collect high-quality data quickly. Participants respond within 2 hours, ensuring fast data collection for AI training, evaluation, or other research needs.
4. Get paid for participation. Researchers compensate participants fairly for their time and effort.

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Why Use Prolific

• High-quality responses with detailed, honest free-text data.
• Fast setup and rapid data collection (often within 2 hours).
• Flexible participant targeting to recruit specific demographic or expertise groups.
• Trusted by thousands of researchers and organizations for academic and applied research.
• Simple integration: launch tasks via a shareable link, no complex tooling required.

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Use Cases

• AI training and evaluation tasks
• Surveys and qualitative research
• Data annotation and labeling
• Human-in-the-loop experiments for model alignment and safety
• Behavioral studies and market research

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How It Works

• Researchers create a study outline and eligibility criteria.
• Prolific provides a pool of participants that match the criteria.
• Researchers publish tasks, and participants complete them through the platform.
• Data is collected, reviewed, and exported for analysis.
• Participants are compensated according to the task’s time estimates and payout rules.

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Safety and Privacy Considerations

• Prolific emphasizes ethical participation and data privacy.
• Researchers should inform participants about usage of data and obtain informed consent.
• Data sharing and storage practices align with platform policies; researchers should adhere to applicable laws and guidelines.

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Core Features

• Global pool of 200k+ verified participants
• Fast task setup and launch via shareable links
• High-quality, detailed free-text responses
• Flexible participant targeting and inclusion criteria
• Fair participant compensation and clear time estimates
• Trusted by academia and industry for AI research and more
• Easy data export and integration options
• 10-year track record with reputable researchers and organizations

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How to Get Started

1. Sign up for a Prolific account.
2. Define your study, eligibility criteria, and compensation.
3. Publish your task and share the link with your target participants.
4. Collect responses, review data quality, and export for analysis.

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Safety and Compliance Tips

• Set clear consent and usage notes in your study description.
• Ensure fair compensation and respect participant time estimates.
• Avoid collecting sensitive or restricted data unless necessary and compliant.
• Review platform guidelines to maintain ethical and legal standards.

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Benefit Highlights

• Build better AI data with authentic human input.
• Reduce recruitment timelines from days to hours.
• Access a diverse participant base to improve data representativeness.
• Leverage trusted quality controls and transparent participant engagement.