Quest Labs Product Information

Questera - Agentic Customer Engagement Platform ✨

Questera lets you create custom AI agents (or use pre-configured ones) to automate personalization, segmentation, lifecycle campaigns, and reporting. Build an autonomous AI workforce to scale marketing and customer engagement with speed and cost efficiency.

What it is

  • A platform to design, deploy, and manage AI agents that handle growth and lifecycle marketing tasks with minimal human intervention.
  • Four-step agent creation process: define the agent, set core instructions, choose abilities, test & deploy.
  • 75+ integrations to connect with common marketing tools for seamless automation.

How it works

  1. Define Your AI Agent: Enter key details (name, image, etc.) for your AI team member.
  2. Add Core Instructions: Specify goals, rules, parameters, and let the agent handle the rest.
  3. Choose Abilities: Select AI capabilities like email automation, segmentation, and retargeting from 75+ integrations.
  4. Test & Deploy: Launch instantly and refine with real-time feedback.

Or start in seconds with preconfigured agents such as Sara, Elma, Omnia, Sega, Greta, and Gia.

Agents (examples)

  • Sara
  • Elma
  • Omnia
  • Sega
  • Greta
  • Gia

Why Questera

  • Hire an AI workforce & cut costs up to 80%: scale marketing without hiring more people; agents execute at a fraction of the cost.
  • Launch campaigns up to 10x faster: lifecycle, retargeting, and engagement campaigns run in minutes, not weeks.
  • Autonomous lifecycle execution: from onboarding to re-engagement, AI handles every customer touchpoint.
  • AI-driven personalization at scale: dynamic, real-time messaging for precise targeting.
  • 75+ seamless integrations: connect with Google Ads, Mixpanel, Braze, Salesforce, Snowflake, and more.

How to use Questera

  • Define your AI Agent with its role and identity.
  • Add core instructions to guide behavior and decision-making.
  • Choose abilities (e.g., email automation, segmentation, retargeting) and connect desired tools.
  • Test, deploy, and monitor performance with real-time feedback.

FAQs (highlights)

  • Integrates with 75+ tools (Google Ads, Mixpanel, Braze, Salesforce, Snowflake, Amplitude, and more).
  • Reduces campaign setup effort by up to 80% through automation.
  • Customizable AI solutions: adjust workflows, segmentation, and execution.
  • Setup time: minutes to build and deploy with four-step setup or prebuilt agents.
  • Suitable for SMBs and mid-market companies seeking scalable marketing automation.

Features

  • Create custom AI agents in four steps: define, instruct, equip with abilities, test & deploy
  • Preconfigured agents available for immediate use (Sara, Elma, Omnia, Sega, Greta, Gia)
  • 75+ integrations for seamless marketing tech stack connections
  • AI-driven personalization at scale with real-time messaging
  • Autonomous lifecycle execution from onboarding to re-engagement
  • Email automation, segmentation, retargeting, and more capabilities
  • Cost reduction by automating campaign execution and personalization
  • Fast campaign launches (10x faster) across lifecycle stages
  • Flexible deployment to scale marketing without expanding headcount