RealEye.io

RealEye – Online Research Platform with Webcam Eye-Tracking is a web-based solution that enables researchers, educators, and marketers to conduct distributed eye-tracking and neuromarketing studies directly in a browser. It supports stimuli presentation (images, videos, or live websites), real-time gaze tracking via webcam, and comprehensive data export and collaboration features. The platform emphasizes ease of setup, privacy, multi-language support, and scalable participation from individuals or panelists worldwide.

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How RealEye Works

1. Create a study: Set up a study in your web browser using images, videos, or live website stimuli. Configure item details, clickable or keystroke triggers, and post-study questions.
2. Gather data: Connect with your panel, survey tools, or other systems. All data is collected via the participant’s webcam in a browser. Supports smartphone tests, attention and emotions, mouse movements, clicks, and keystrokes.
3. Analyze results: Use the online dashboard to view individual and aggregated heatmaps, replay gaze/fixation plots, and export data for further analysis.

RealEye emphasizes a no-install, browser-based workflow, enabling rapid study creation and data-driven insights from participants worldwide.

Use Cases

• Education: Research and classroom studies with stimuli and interactive questions
• Marketing & Advertising: Eye-tracking studies for ad effectiveness and display formats
• UX/UI: Attention analysis on websites and app interfaces
• Multilingual and international studies with global panelists

How to Use RealEye

• Sign up or try for free to access a trial study
• Create a study and choose stimuli (images, videos, live websites)
• Invite panelists or use RealEye panelists to gather data
• Run the study in a web browser without software installation
• Analyze data in the dashboard and export results as needed

Safety, Privacy, and Compliance

• Data collected is browser-based; no raw video or audio data is sent to servers. Only gaze point predictions are stored in a simple text format.
• GDPR-compliant with available privacy and security policies.
• Suitable for educational use and research environments with appropriate licensing.

Core Features

• Online eye-tracking via webcam in a browser (no software installation)
• Stimuli support: images, videos, and live website pages
• Attention and emotion data alongside gaze and mouse/keyboard tracking
• Clicks, saccades, dwell time, AOIs, and gaze-based analytics
• Real-time and post-hoc analysis with heatmaps, gaze plots, and fixations
• Data export to external tools and API access
• Panelist management and multi-language instructions
• Easy study setup with customizable item details and triggers
• Cross-device compatibility (desktop and mobile browser tests)
• Education-focused licenses and special offers for universities

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Data & Privacy Highlights

• All data collection occurs in-browser; no image or audio data is uploaded to servers
• Gaze point predictions are stored as structured data for analysis
• GDPR-compliant with a dedicated Privacy Policy and Security measures

Technical and Support Details

• Platform supports integration with external surveys and panel tools
• Detailed documentation, knowledge base, and support resources available
• Case studies and testimonials highlighting quick setup and actionable insights