Revenue-Driven Roadmaps
Open siteBusiness Research
Introduction
Align product efforts with revenue by identifying and closing feature gaps.
Revenue-Driven Roadmaps Product Information
Ignition GTM — Revenue-Aligned Roadmapping Suite
Ignition GTM is a revenue-driven product roadmapping platform that instantly aligns roadmaps with Sales. It automatically identifies deal-blocking feature gaps from CRM data and customer conversations, prioritizes roadmaps by potential revenue impact, and closes the loop with Sales for faster wins. It supports CRM and support tool integrations, competitive intelligence, customer feedback, and go-to-market (GTM) planning all in one place.
How It Works
- Build and prioritize revenue-based roadmaps in seconds.
- Automatically analyze CRM data and customer conversations to surface feature gaps blocking deals.
- Align roadmap prioritization with revenue opportunity, user needs, and internal value.
- Notify Sales deal owners when features ship to unblock stalled deals and capture upsell opportunities.
- Connect CRM and Support tools for seamless data flow.
Use Cases
- Product, Marketing, and Sales alignment on revenue impact
- Automated product ops to streamline cross-functional workflows
- Data-driven prioritization of features based on deal health and revenue potential
- GTM planning and handoff of roadmap items to AI-powered GTM plans
Key Capabilities
- CRM & Support Integration: Auto-map deal data to roadmap items and surface deal-blocking gaps
- AI Gap Detection: Identify and categorize feature gaps blocking deals from customer conversations and CRM data
- AI-Powered Prioritization: Prioritize roadmap items by potential revenue impact and user need
- Sales Enablement: Automated alerts to sales reps when features ship
- Competitive & Voice of Customer (VoC) Research: Collect, monitor, and analyze competitive intelligence and customer surveys
- Roadmapping & Views: Beautiful, shareable roadmaps with list, timeline, and kanban views
- GTM Planning: Generate AI-powered GTM plans aligned with product marketing
- Feature Voting Boards: Stakeholders can nominate and vote on features
- Public Changelogs: Brandable change logs for internal or external audiences
- AI Feedback Summarization: Summarize product feedback from customer conversations across integrations
- Enablement Automation: Automatically answer internal enablement questions based on your data
- Adoption & ROI: Demonstrated improvements in adoption and revenue impact
How It Works (Workflow)
- Collect data from CRM, support tools, and customer conversations.
- AI analyzes data to identify deal-blocking feature gaps and summarizes insights.
- Build and prioritize a revenue-based roadmap with clear business impact.
- Handoff roadmap items into AI-powered GTM plans and share with teams.
- Notify Sales when features ship and monitor impact on deals and pipeline.
Results
- 120% better adoption and revenue impact
- 20+ hours saved per stakeholder, per launch
- $200K+ annual SaaS cost savings
- Quick, measurable ROI: Ignition often pays for itself quickly through faster deals and improved alignment
Core Features
- Revenue-aligned roadmapping automatically linked to CRM data
- AI extracts deal-blocking feature gaps from CRM and conversations
- AI-driven prioritization by revenue impact and user needs
- Automatic sales notifications when features ship
- CRM and Support tool integrations for seamless data flow
- Competitive intelligence and VoC analysis
- Shareable roadmaps with list, timeline, and kanban views
- AI-powered GTM planning and handoff
- Feature Voting Boards for stakeholder input
- Public changelogs branding for internal/external audiences
- AI feedback summarization across multiple integrations
- Internal enablement automation based on data
- Measurable ROI metrics and adoption improvements