Salesforce Einstein

Salesforce Platform for Application Development is a comprehensive enterprise-grade platform that enables building, deploying, and securing AI-powered applications and agent-driven experiences across an integrated metadata layer. It unifies data, agents, AI, security, analytics, automation, integration, and low-code development to accelerate the creation of customer-centric solutions on a single, scalable platform.

---

Overview

• Build, customize, and secure autonomous agents (Agentforce) and Customer 360 applications that connect data, customers, and operations.
• Leverage Einstein AI to create customizable, predictive, and generative AI experiences tailored to business needs, with safety and governance controls.
• Utilize low-code, no-code, and pro-code tooling to develop across the organization, supported by enterprise-grade security, compliance, and data resilience.

---

Key Capabilities

• Data: Activate and contextualize customer data across Salesforce apps with Data Cloud.
• AI: Einstein AI for predictive, generative, and customizable AI experiences.
• Agents: Agentforce for building and customizing autonomous agents to assist employees and customers 24/7.
• Low Code Development: Build AI apps and Agentforce solutions using a spectrum from no-code to pro-code.
• Security & Privacy: robust data security, governance, and compliance features.
• Flow & Integration: Secure process automation and seamless system integration.
• Analytics: AI-powered analytics via Tableau to inform decisions.
• Integration: MuleSoft for secure data/system/AI model integration with metadata alignment.

---

How It Works

• Build, configure, and secure Agentforce and AI apps with integrated data, AI, automation, and workflows.
• Use low-code development to rapidly prototype and deploy across the organization.
• Apply governance and security tools to protect sensitive data and meet regulatory requirements.
• Analyze outcomes with AI-powered analytics to optimize processes and customer experiences.

---

Use Cases

• Create autonomous agents to support employees and customers around the clock.
• Rapidly develop enterprise applications with integrated data, AI, and automation.
• Modernize processes with secure, scalable, and compliant software delivery.

---

Safety and Governance

• Emphasis on data security, privacy, and regulatory compliance.
• Built-in governance to ensure safe AI usage and data handling across applications.

---

Core Features

• Unified metadata platform integrating data, agents, AI, security, analytics, automation, integration, and low-code development
• Agentforce for building autonomous agents to assist users 24/7
• Data Cloud to activate and contextualize customer data across applications
• Einstein AI for customizable, predictive, and generative AI capabilities
• Low-code, no-code, and pro-code development tooling
• Flow Automation for secure process automation across people, orgs, and systems
• MuleSoft for secure integration of data, systems, and AI models with metadata alignment
• Tableau analytics for AI-powered decision making
• Built-in security, privacy, and governance features including data residency options
• scalable platform with enterprise-grade reliability and cost-efficiency