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Scal-e

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Marketing & Advertising

Introduction

All-channel results from customer data to loyalty

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Scal-e Product Information

Scal-e | Agile marketing platform for customer acquisition & loyalty

Scal-e is an agile cloud marketing platform designed for B2B and B2C brands to unify customer data, orchestrate omnichannel campaigns, and drive acquisition and loyalty. It operates as a comprehensive CDP-based marketing cloud with modules for data management, privacy, segmentation, personalization, and loyalty programs. It supports offline, online, and on-chain data and emphasizes data quality, privacy compliance, and real-time customer insights to optimize marketing ROI.

Overview

  • From customer data to loyalty: Build a Single Customer View (SCV) to power personalized experiences across channels.
  • Privacy first: Includes data privacy and consent management (GDPR, CCPA, etc.).
  • End-to-end marketing: Data management, audience creation, journey orchestration, and loyalty programs in one platform.
  • Multichannel reach: Supports offline, online, on-chain data; and channels that are conversational, relational, or transactional.
  • Ready for enterprises: Standard connectors (100+ to sources, 30+ to channels) for rapid integration with existing systems.

How Scal-e Works

  1. Collect, unify, and normalize data to create a 360° view of the customer (SCV).
  2. Ensure data quality with Data Quality Management (DQM), ETL, and enrichment processes.
  3. Build audiences using segmentation, aggregates, and calculated fields.
  4. Personalize experiences with recommendations and dynamic content.
  5. Orchestrate omnichannel journeys across channels and touchpoints.
  6. Drive loyalty through programs, referrals, and preference centers.
  7. Monitor performance and optimize campaigns to improve ROI.

The platform emphasizes real-time data processing, privacy compliance, and actionable insights to tailor campaigns and loyalty initiatives.

Core Modules & Features

  • Data management (CDP, ETL via APIs/connectors, Data Quality Management)
  • Data privacy and consent management (GDPR, CCPA, etc.)
  • Audience creation and segmentation (calculated fields, aggregates, etc.)
  • Customer journey orchestration and omnichannel marketing automation
  • Customer retention and loyalty programs (referrals, preference center, etc.)
  • Channel support across online, offline, and on-chain sources
  • Standard connectors to sources (>100) and channels (>30)
  • Real-time personalization and dynamic content recommendations
  • Clienteling and BI self-service for insights
  • Templates and pre-built journeys for common use cases
  • Multi-brand and partner-friendly collaboration (Client, Agency, Editor modes)

Core Capabilities

  • Unification & Quality: Collect, unify, and normalize data to achieve a 360° customer view with high data quality.
  • Privacy & Preferences: Ensure compliance and manage customer consent across marketing activities.
  • Recommendation & Personalization: Segment and tailor content and product recommendations to individual customers.
  • Acquisition & Loyalty: Leverage conversational and relational channels to drive acquisitions and loyalty.
  • Customer Intelligence: Self-service BI and clienteling to derive actionable insights.

Real-World Use Cases

  • Customer data unification for hyper-personalized campaigns across channels.
  • Privacy-compliant marketing programs with consent management.
  • Real-time personalization using unified data to increase engagement and ROI.
  • Omnichannel customer journeys that synchronize online, offline, and on-chain interactions.
  • Loyalty programs and referral programs integrated with preference centers.

Why Scal-e

  • Agile, cloud-based marketing platform designed for both B2B and B2C brands.
  • Provides a complete CDP-led foundation with privacy, ETL, DQM, and loyalty modules.
  • Extensive integrations with 100+ sources and 30+ channels to fit existing tech stacks.
  • Focus on data quality and personalized customer experiences to boost campaign performance.

Getting Started

  • Request a demo to see Scal-e in action.
  • Explore the brochure for a detailed overview of capabilities.
  • Access technical documentation and case studies to understand implementation and outcomes.

Sample Taglines / Value Propositions

  • Unified customer data to enable personalized omnichannel experiences.
  • Privacy-centric marketing with consent-aware campaigns.
  • AI-assisted segmentation and dynamic content to optimize ROI.
  • End-to-end platform for acquisition, retention, and loyalty.

Notes

  • The platform emphasizes an agile approach to cloud marketing, with modular components that can be tailored to organizational needs.
  • Suitable for diverse industries seeking robust CDP capabilities, privacy compliance, and loyalty program orchestration.