Social Places

Social Places is a multi-location franchise marketing platform that provides an all-in-one solution to manage listings, reputation, social content, ads, bookings, and local pages for large multi-location brands. It centralizes control from a single dashboard, enabling franchisees and franchisors to improve local visibility, consistency, and customer experience across hundreds or thousands of locations. The platform combines local SEO, brand governance, customer insights, and automated workflows to streamline operations and drive online performance for franchise networks.

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How it works

• Set up and synchronize dozens to thousands of locations across multiple channels from one central dashboard.
• Manage listings, local pages, reputation, social content, ads, bookings, and listening journeys in a unified interface.
• Use data-driven insights and reporting at the brand and store level to optimize performance and ROI.
• Leverage pre-approved content, asset banking, and collaborative workflows to maintain brand consistency while enabling localized execution.

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Core Modules

• Listings: Centralized management and verification of hundreds or thousands of location profiles across platforms.
• Reputation: Omni-channel review management, sentiment analysis, and CRM integration at scale.
• Social: Localized content publishing, asset bank, content scheduling, and approval workflows.
• Ads: Paid media management across 100+ platforms with full-funnel optimization and audience targeting.
• Bookings: Franchise-ready booking platform with white-labeled widgets and conversion tracking.
• Listening: Real-time brand monitoring across web and social to identify mentions, influencers, and competitive signals.
• Journeys: Custom feedback forms and multi-location data collection to improve review scores and customer experience.
• Local Pages: Comprehensive store locator and branded local pages with optimized speed and layout.
• Asset Bank: Central repository for logos, artwork, templates, and pre-approved content.

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Key Features

• Centralized dashboard to manage Listings, Reputation, Social, Ads, and Bookings for many locations
• Local SEO and location management with automated updates and suppression of duplicates
• Brand governance with pre-approved content and workflows
• Asset Bank for centralized storage of brand assets and templates
• Local Pages and Store Locator with branded pages and performance insights
• Comprehensive reporting at brand and store levels
• Omni-channel monitoring and real-time notifications for brand mentions
• AI-assisted insights and sentiment categorization for reviews
• White-labeled Booking Widgets and conversion tracking tailored for franchises
• Collaboration tools for stakeholders (approval workflows, tasks, and content scheduling)
• Privacy-conscious data handling and centralized data access

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Benefits for Franchise Brands

• Consistent brand experience across hundreds or thousands of locations
• Improved local visibility and search performance
• Streamlined operations with a single source of truth for listings, reputation, and customer interactions
• Scalable customer care and CRM across multi-location networks
• Measurable ROI from ads, bookings, and reputation improvements
• Faster onboarding and ongoing management through standardized templates and workflows

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Who is it for

• Franchise brands with multi-location networks seeking centralized control and local execution
• Marketing agencies managing large franchise portfolios for clients
• Brands prioritizing local SEO, reputation management, and unified customer journeys

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Safety and Compliance Considerations

• Centralized governance to ensure brand consistency while enabling local customization
• Transparent handling of customer data with compliance across jurisdictions
• Clear permissions and workflow approvals to prevent misalignment or inappropriate content