HomeBusiness ResearchSoho Real Estate & Properties

Soho Real Estate & Properties Product Information

Soho | Real Estate & Properties for Sale & Rent is an AI-powered Australian real estate platform that helps buyers, renters, and agents find, research, and list properties. It uses the PropertyMatch™ AI engine to learn user preferences and deliver personalised property recommendations and real-time alerts from over 400,000+ listings across Australia. The platform supports property searching, market insights, agent comparison, and media-enhanced property presentations, with free-to-list for agents and a focus on a streamlined, data-driven experience for users.


How to Use Soho

  1. Set your criteria. Choose Buy or Rent, enter budget, preferred suburbs, and property features.
  2. Let PropertyMatch AI work. The engine generates a personalised list of property matches and alerts from 400,000+ listings.
  3. Review matches and shortlist. Browse details, photos, pricing, and market insights; save or contact agents as needed.

Why Use Soho

  • AI-driven personalised property recommendations tailored to your preferences and budget.
  • Large database with 400,000+ listings and 6,000,000+ matched properties across Australia.
  • Free-to-list for real estate agents to reach qualified prospects.
  • Real-time market insights, suburb profiles, and investment tips.
  • Tools to compare agents, request property appraisals, and track market activity.
  • Ability to transform property photos into AI-produced videos for social sharing.
  • App availability for convenient on-the-go property searching and matching.

PropertyMatch AI Engine

  • Learns from user interactions to provide live, tailored property matches.
  • Delivers personalised recommendations for sale and rental properties across major cities and regional areas.
  • Sends alerts for new matches and significant market changes to keep you informed.

For Buyers, Renters, and Investors

  • Find properties for sale or rent that fit your budget and lifestyle.
  • Access market insights, trend reports, and suburb analyses to inform decisions.
  • Request free property appraisals from top agents and compare options.
  • Explore AI-generated property videos for better online viewing and engagement.

For Real Estate Agents

  • Free-to-list platform to reach a broader audience of property seekers.
  • Tools for creating property videos and conducting virtual inspections.
  • Market data and insights to support marketing and client conversations.

How It Works

  • Input your criteria (buy/rent, budget, locations, features).
  • PropertyMatch AI analyzes listings and user preferences to generate matches.
  • Receive real-time alerts and have the option to contact agents or save favorites.

Safety and Privacy

  • Soho emphasizes data-driven matching and does not rely on intrusive data collection beyond user-provided preferences. (Refer to site terms for full privacy details.)

Core Features

  • AI-powered PropertyMatch engine delivering personalised property recommendations
  • 400,000+ property listings across Australia with updates
  • Free-to-list for real estate agents
  • Real-time market insights, suburb profiles, and investment tips
  • Agent comparison and property appraisal requests
  • Property video generation from photo galleries
  • Mobile app for on-the-go searching and matching
  • Suburb and city-wide search across major Australian markets