Sonify

Sonify – Audio | Data | Emerging Technologies is a studio that designs and develops audio-first products and data-driven solutions at the intersection of audio, data, and emerging technologies. The company is expanding and rebranding as Kinetek. The core belief is that tools should move beyond mere functionality to co-create with humans, enabling meaningful conversations and imaginative exploration.

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About the Studio

• Focus: audio-first product development, data sonification, and data-driven storytelling.
• Leadership: Hugh McGrory (CEO & Co-Founder) and Debra McGrory (Co-Founder) with a team including CTO Cristian Vogel.
• Mission: shift from controlling tools to collaborating with them, expanding creative and practical possibilities through meaningful human–machine interactions.

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Recent Work & Projects

• Mediamorphosis: How AI is Enabling a New Paradigm for Work and Play (Hugh McGrory)
• Parallax: AI Art Visuals by Glenn Marshall, Music by Cristian Vogel, Produced by Hugh McGrory
• The Sound of Data: Collaboration with FNR, LIST, UNI Luxembourg and Rockhal as part of Esch2022
• World Wide Voice Web Panel: Hugh McGrory (Sonify) with World Wide Voice Web (WWvW) at Stanford University
• Making Data Accessible: Civic data sonification project with the blind and visually impaired community
• TwoTone: An open-source web app to turn data into music without writing code (funded by Google)
• Sonification explorations: Turning the Yield Curve into Music (Financial Times)
• Data-Driven Storytelling: A year-long data-sonification podcast project in Wichita, KS
• Sound of Climate Change: Exploring time-based climate data through sound
• Transforming scientific data into music: Sound of Data | Luxembourg

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Team

• Hugh McGrory — Co-Founder, leads at the intersection of emerging media and technology
• Debra McGrory — Co-Founder, specializing in data storytelling and emerging technologies
• Cristian Vogel — CTO, music producer, creative technologist and sonic innovator

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Services

• Audio-first product development
• Data sonification and data-driven storytelling
• Creative data-to-sound mappings and sonification pipelines
• Custom audiovisual projects and collaborations
• Civic and accessibility-focused data sonification initiatives
• Open-source tooling and web-based data-to-music applications

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How It Works

• Translate data and concepts into audible experiences using sonification techniques.
• Design audio-native interfaces and experiences that reflect data narratives.
• Collaborate with clients to co-create musical and sonic representations of information.

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Core Concepts

• Audio-first product design and development
• Data sonification and expressive mapping of data to sound
• Data-driven storytelling through music and soundscapes
• Custom, collaborative creative projects across arts, science, and technology
• Accessibility-focused data sonification initiatives
• Open-source tools and web apps for data-to-music experimentation
• Thought leadership on AI-assisted co-creation and human–machine collaboration