Spatial.ai

Spatial.ai — AI-Powered Segmentation Platform for Retail Marketers

Spatial.ai offers PersonaLive, an AI-powered segmentation platform designed to help retailers identify, understand, and reach their best customers through data-driven insights and targeted campaigns. The platform emphasizes fast, behavior-based segmentation across demographics, digital activity, mobility, and financial transactions to optimize locations, campaigns, and audience targeting.

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What is PersonaLive?

PersonaLive is a full-stack segmentation solution that organizes U.S. households into 17 high-level groups and 80 behavioral segments. It enables retailers to:

• identify top customer segments in minutes,
• enrich CRM data with segment insights,
• position stores and campaigns strategically, and
• activate targeted multi-channel marketing based on precise audience portraits.

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How it Works (High-Level)

1. Identify your top segments in minutes

• Uses 17 broad groups and 80 behavioral segments.
• Upload CRM data or visitation data to determine segment value and behavior.

1. Strategically position your brand for growth

• Leverage consumer spend data to uncover growth opportunities and outmaneuver competitors.
• Compare market share by segment and analyze spend by segment over time.

1. Craft tailored multi-channel campaigns

• Discover which brands customers visit, who they follow on social, and optimal channels.
• Personalize ads and export segment portraits to guide creative and messaging across channels.
• Activate campaigns across Meta, TikTok, Google, direct mail, and more.

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Use Cases & Capabilities

• Segment customers and target key audiences with precision.
• Use CRM data to identify valuable segments and enrich customer profiles.
• Analyze store visitation data to understand which segments frequent locations.
• Understand spend patterns by segment and monitor competitive positioning.
• Activate personalized messaging and multi-channel campaigns using segment portraits.
• Export segments for cross-channel activation (Meta, TikTok, Google, direct mail, etc.).

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Data, Privacy, and Sources

• Data comes from permissioned, anonymized, and aggregated sources including mobile data, credit card transactions, demographic data, census, and public social profiles.
• The platform illuminates behaviorally similar groups without exposing personal data.
• Enables append ( enriching CRM with segment codes ) and analysis (LTV by cohort, market share comparisons).

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Why Use PersonaLive?

• Rapidly identify top customer segments to drive growth.
• Make data-driven location decisions and optimize site selection.
• Personalize multi-channel campaigns with precise audience insights.
• Outmaneuver competitors by leveraging real-time spend intelligence across brands and subcategories.

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How to Get Started

• Schedule a free 30-minute demo to explore top customer segments and activation strategies.
• Upload CRM data or visitation data to begin segmentation.
• Export and activate segments across marketing channels to drive campaigns.

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Core Features

• Rapid, behavior-based segmentation of U.S. households into 17 high-level groups and 80 segments
• CRM data integration to identify and enrich valuable segments
• Store visitation data segmentation (polygon-based or visitation reports)
• Market share and spend analysis by segment
• Creative and messaging guidance via segment portraits
• Multi-channel activation with export to Meta, TikTok, Google, direct mail, etc.
• Data from permissioned, anonymized, aggregated sources (mobile, credit cards, demographics, census, social profiles)
• Append and Analyze capabilities for CRM enrichment and cohort insights
• Easy-to-use interface designed for retail marketers and agencies