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Surface Labs Product Information

Surface Labs: Intelligent Ad Campaigns and CRO Platform

Surface Labs offers an all-in-one solution to boost conversions from paid ads by capturing more emails, identifying anonymous visitors, qualifying leads by ICP, and auto-optimizing ad spend across Google, Meta, and LinkedIn. The platform emphasizes rapid setup with code snippets and provides sophisticated form and retargeting capabilities designed for modern marketing teams and agencies.


Key Capabilities

  • Capture and convert more leads from paid ads with intelligent forms and ICP-based qualification
  • Reveal and de-anonymize anonymous website visitors to understand who is engaging
  • Automatic lead scoring and qualification to prioritize high-potential prospects
  • Intelligent retargeting that focuses on converting qualified leads
  • Multi-channel ad orchestration to optimize PPC and SEO pages across Google, Meta, and LinkedIn
  • Quick deployment: just add 1 line of code to start turning visitors into leads
  • 1-line code integration for instant deployment
  • Intelligent Lead Forms and multi-step forms with stylish visuals
  • Lead scoring and ICP-based qualification
  • Person-level de-anonymization to identify website visitors
  • Intelligent Retargeting to boost ROAS and lower CPL
  • Multi-Channel Ad Orchestration across Google, Meta, and LinkedIn
  • Conversion-optimized PPC & SEO page generation on autopilot
  • Privacy-conscious data handling with transparent usage

How It Works

  1. Install a single line of code on your site.
  2. Surface Labs captures and de-anonymizes visitors, scoring them against your ICP.
  3. Qualify leads and automatically retarget with conversion-optimized ads.
  4. Generate and optimize landing pages and ad assets across channels to maximize ROAS.

Who is Surface Labs For?

  • Marketing teams looking to improve lead quality and conversion efficiency
  • Agencies managing multiple client ad campaigns
  • Teams seeking automated, data-driven optimization across paid channels

Safety and Compliance

  • De-anonymization is designed for lead qualification and follows platform privacy guidelines. Use with consent and in compliance with applicable laws.

Why Choose Surface Labs

  • 1-line deployment for rapid value
  • ICP-aligned lead qualification improves lead quality
  • Cross-channel optimization reduces CPL while increasing ROAS
  • Interactive and intelligent lead forms combined with retargeting

How to Use Surface Labs

  1. Add the single-line snippet to your website.
  2. Configure ICP criteria and lead scoring rules.
  3. Review de-anonymized visitor insights and automate follow-ups.
  4. Monitor ROAS, CPL, and conversion metrics across channels.

Safety and Legal Considerations

  • Ensure user consent for data collection and de-anonymization where required by law.