The Martec
Open siteMarketing & Advertising
Introduction
AI-powered content marketing platform for talent marketing.
The Martec Product Information
AI-Powered Talent Marketing for All Talent Teams is a comprehensive platform by The Martec that helps organizations deliver personalized content experiences across the entire talent journey to boost awareness, hiring, and retention. It combines AI-driven content creation, employee advocacy, activation, and campaign orchestration to scale authentic employer branding and recruitment efforts at scale.
How it helps your talent team
- Turns employee stories into authentic content at scale using AI-generated narratives and a centralized content planner.
- Empowers advocates across the organization with multiple activation methods and smart sourcing to boost reach and credibility.
- Orchestrates personalized campaigns for different talent segments, ensuring consistent messaging across channels and formats.
- Provides governance and collaboration tools (tone, style, calendars) to maintain brand integrity while enabling rapid content production.
Core Capabilities
- AI-Powered Story Hub: Generate personalized content quickly from employee responses; customize to goals and audiences.
- Personalised Question Engine: Craft prompts tailored to advocates' roles, regions, and target audiences to elicit authentic responses.
- Trending Topic Generation: AI-driven topics designed to engage and capture attention.
- Polished, Human-Like Content: Tone-of-voice dictionary and structure-based prompts to produce brand-consistent content.
- Advocate Engagement Hub: Easily source and engage the right advocates; track stories and engagement.
- Intelligent Sourcing: Leverage data and social metrics (e.g., LinkedIn) to identify ideal employees for objectives.
- Activation Methods: Six methods to mobilize advocates—QR codes, Magic Links (no login), mobile, browser, email, or SMS.
- Smart Advocacy Management: Store advocate details, invite collaborators, and automatically group advocates for scale.
- Campaign Accelerator: Orchestrate personalized campaigns to multiple talent segments simultaneously.
- Content Planner: Plan, schedule, and collaborate on campaigns with a shared calendar; support for multiple planners.
- AI-Powered Story Hub: Generate vast, personalized content in minutes; tailor to goals and audiences.
- Multi-Format & Multi-Channel Delivery: Publish across editorial, LinkedIn, social media, Instagram Reels, long and short videos directly from the platform.
- Evergreen Content: Reuse existing library assets; transform, repurpose, and adapt for new formats.
- Transform & Repurpose Content: Convert video to written content, create social posts, and craft long-form or short-form formats.
How It Works (high level)
- Upload or ingest employee stories and content assets.
- Use AI to transform responses into polished, on-brand content tailored to target audiences.
- Activate advocates through multiple channels using built-in methods.
- Plan campaigns with a shared content calendar and track performance across formats and channels.
Target Outcomes
- Higher brand awareness for talent pipelines
- Increased candidate quality and engagement
- Scalable, authentic storytelling across the organization
- Efficient collaboration and governance for enterprise teams
Safety and Privacy Considerations
- Ensure employee consent for content usage and publication.
- Maintain brand guidelines and data governance for employee-generated content.
What you get (TL;DR)
- Integrated AI content hub for employee stories
- End-to-end advocacy and activation tooling
- Campaign orchestration with scheduling and collaboration
- Multi-format, multi-channel content publishing
- Data-driven sourcing of advocates and performance tracking
Related Resources
- Case studies and success stories
- Free content planners and guides
- Live events, webinars, and community forums for talent leaders
Core Features
- AI-Powered Story Hub
- Personalised Question Engine
- Trending Topic Generation
- Polished, Human-Like Content
- ADVOCATE ENGAGEMENT HUB (Advocate Sourcing and Engagement)
- Intelligent Sourcing
- Activation Methods (6 methods supported)
- Smart Advocacy Management
- CAMPAIGN ACCELERATOR
- Content Planner
- AI-Powered Story Hub (reiterated for emphasis on generation capacity)
- Multiple Formats & Channels
- Evergreen Content
- Transform Content and Repurpose Content
Pricing & Access
- Free planners, live events, and community access available; demo options available for deeper engagement.
Quick Start
- Get a demo to see how it fits your organization
- Explore the content planner and set up your first advocate-driven campaign
- Start generating AI-powered stories and publishing across channels