Tracardi

Tracardi Free Open-Source Customer Data Platform

Tracardi is an open-source, composable customer data platform (CDP) designed to unify and orchestrate customer data from multiple sources. It emphasizes affordability, real-time processing, extensive plugin options, and easy integration with existing infrastructures. The platform aims to break down data silos, provide a unified customer view, and enable personalized, data-driven engagement across marketing, sales, and support teams.

What it is and why use it

• A flexible, open-source CDP with real-time data processing.
• Unifies customer profiles across multiple channels, delivering a single source of truth for each customer.
• Designed to be affordable with a flat-fee model in commercial offerings and a fully open-source core.
• API-first, easily integrable, and configurable via dashboards and no-code options.
• Multitenant support and optimized resource usage suitable for larger organizations.

How Tracardi works

• Data is collected from various sources (websites, apps, CRMs, e-commerce, CSV, APIs) via events.
• Data formats are normalized and linked to comprehensive customer profiles and sessions in real time.
• The unified data can be used to segment audiences, drive personalized experiences, and orchestrate interactions with other systems (e.g., AI product recommendations, micro front-ends).
• It supports data ingestion from sources with webhooks, queues (like Kafka), databases, or direct API integrations.

Why organizations choose Tracardi

• Open-source and API-first: freedom to customize and extend without vendor lock-in.
• Real-time capabilities: respond to customer behavior instantly.
• Extensible with plugins and no-code/low-code options for rapid deployment.
• Cost-conscious: designed to be affordable relative to traditional CDPs.
• Suitable for organizations seeking a unified, multi-channel customer view and streamlined data workflows.

How to get started

• Step 1: Contact and consult to see a feature/demo walkthrough.
• Step 2: Try the open-source demo or Proof of Concept (PoC) to experience Tracardi in action.
• Step 3: Contract and deploy production to leverage full capabilities.

Key Use Cases

• Build a 360-degree customer view by merging data from multiple touchpoints.
• Real-time segmentation and personalized customer journeys.
• Integrate with external systems for AI-driven recommendations and marketing automation.
• Consolidate data across teams (marketing, sales, support) to improve collaboration and decision-making.

How to Integrate

• Web integration via JavaScript snippet to capture user events on websites.
• Data ingestion from apps, CRMs, e-commerce platforms, and CSV files.
• Supports integration with legacy systems through simple JavaScript embedding and API connections.
• Can ingest data from queues (e.g., Kafka) or other data sources via webhooks.

Safety and Data Practices

• Being open-source, deployment, data storage policies, and security configurations are under your control.
• Best practices should be followed for data privacy, consent management, and compliance according to your region.

Core Features

• Open-source CDP core with free and commercial options
• Real-time data processing and customer profile unification
• API-first architecture for easy integration
• Multi-tenant support and scalable resource usage
• Extensive plugin ecosystem and customization options
• No-code/low-code tooling for faster implementation
• Seamless integration with web, mobile, and backend systems
• Data ingestion from websites, apps, CRMs, e-commerce, CSV, and more
• Event-driven data collection with contextual enrichment (IP, browser, device, etc.)
• Ability to connect with AI product referral systems and micro front-ends

What’s in the Open-Source Model vs Commercial

• Free open-source version available for self-hosted deployments.
• Commercial versions offer additional features, support, and services.

Licensing and Documentation

• Documentation and community resources are available to help implement and extend the platform.

Getting Help

• Reach out via official channels for demos, PoCs, and production guidance.