True ROAS

True ROAS Ad Tracking for E-Commerce Stores in a Post iOS 17 World is an all-in-one attribution and ad-tracking solution designed for Shopify and WooCommerce stores. It promises precise measurement of ad performance, AI-enabled attribution, and a streamlined setup that requires no coding. The platform emphasizes faster data-driven decision making, comprehensive visibility across customer journeys, and optimization that feeds data back to ad platforms to improve ROAS. Users can expect a 14-day free trial, quick setup, and a dashboard to manage, attribute, and optimize advertising across channels.

How it works

1. Install and connect: A four-minute setup installs a script and connects your store to the True ROAS ecosystem.
2. Track all orders and touchpoints: The system captures every order, assist, and customer journey across channels, providing 100% attribution visibility.
3. AI-driven attribution: Uses Promethean AI Attribution & Machine Learning to attribute purchases using an AI-powered model designed for ecommerce.
4. Optimize and feed data back: Sends back actionable data to Facebook and Google to accelerate their optimization and scale ads more effectively.
5. All-in-one dashboard: Monitor ads, spend, and outcomes from a single dashboard with real-time or near-real-time data.

Why True ROAS

• AI-powered attribution tailored for ecommerce to improve decision speed and accuracy.
• 100% orders attributed, ensuring full transparency of customer journeys.
• Faster testing and faster data-driven decisions with data refreshed every 5 minutes.
• Significant cost savings on ad spend through smarter allocation and optimization.

Features and Benefits

Core Features

• AI-powered attribution model tailored for ecommerce
• 100% orders attributed with full visibility into customer journeys
• Real-time data updates (every 5 minutes) for faster decisions
• All-in-one ad management dashboard to consolidate metrics
• Ability to feed optimized data back to Facebook and Google to improve ad performance
• Quick 4-minute setup with a no-coding requirement
• 14-day free trial to evaluate impact before committing
• Cross-platform support for major ecommerce integrations (Shopify and WooCommerce)
• Transparent reporting for ROAS, orders, revenue, and attribution across channels

What you get

• A unified view of ad performance across platforms
• Accurate attribution that helps you understand the true impact of each ad and creative
• Faster iteration cycles for testing new ads and audiences
• Tools to optimize bidding, budgets, and creative based on AI insights

Important notes

• The platform emphasizes “true data” for optimization and claims to deliver data every 5 minutes.
• It offers a free trial period and emphasizes ease of installation without coding.