Univw CRM & Operational Platform is a comprehensive solution designed for startups and small to medium-sized businesses to streamline sales, service, and post-sale operations. It combines custom dashboards, real-time analytics, automated QA, external automations, and AI-assisted coaching to boost efficiency, data visibility, and customer outcomes. The platform emphasizes security through resource-based access control, seamless data integration from multiple sources, and versatile workflow automation to model bespoke business processes.
Key Capabilities
- Custom Dashboards, Reports and Analytics
- Actionable reporting on critical call centre metrics
- Automated Call QA with script adherence monitoring
- External Automations (Emails, Webhooks, and more) to connect with your tools
- AI-based Agent Coaching, personalised based on performance
- Notes and Summaries for meetings, calls, and activities
- Workflow Engine to model and automate business processes
- Datalake & Visualization for unified data exploration and storytelling
- Integrated Cloud Telephony with click-to-call and PII protection
- Data import from External Sources (WebHooks, CSV, ETL via Zapier, marketing sources like Google, Facebook, LinkedIn, etc.)
- Resource Hierarchy-Based Data Access for secure, efficient data governance
- Bird-eye geo-location tracking for on-field agents and operations
How It Works (High-Level)
- Model your custom business flows using the Workflow Engine with automated work creation, assignments, progress tracking and timely responses.
- Bring data from transactional systems, calls, chats, and geolocation into a single Datalake for visualization and analysis.
- Use Integrated Cloud Telephony for recording/history and transcription to evaluate call quality and drive insights.
- Connect external data sources via WebHooks, CSV, and ETL tools to enrich CRM data and enable comprehensive reporting.
- Leverage AI-powered coaching and notes to improve agent performance and consistency.
Use Cases and Outcomes
- Sales: Accelerate revenue growth with a feature-rich CRM, automated workflows, and performance analytics.
- Automation: Modernize post-sales with customer retention features and streamlined operations.
- Services: Boost customer loyalty through efficient service tracking and proactive management.
- Customer Support: Reduce resolution times and increase CSAT with improved visibility and QA.
Core Features
- Custom Dashboards, Reports and Analytics tailored to roles and pipelines
- Actionable reporting on critical call centre metrics (AHT, CSAT, occupancy, etc.)
- Automated Call QA with script adherence and quality scoring
- External Automations: Emails, webhooks, CSV imports, and more to connect apps
- AI-based Agent Coaching with personalized, data-driven guidance
- Notes and Summaries to capture context and decisions
- Flexible Workflow Engine to model and automate business processes
- Datalake & Visualization for unified data analysis and storytelling
- Integrated Cloud Telephony with click-to-call and robust PII protection
- Data Ingestion from External Sources (WebHooks, CSV, ETL tools, marketing platforms)
- Resource Hierarchy-Based Data Access for secure data sharing
- Location & Geo tracking to monitor on-field activities
How to Use Univw (Typical Workflow)
- Define your organizational data access rules using the Resource Hierarchy to ensure users see only what they need.
- Connect data sources (CRM, telephony, marketing platforms) via WebHooks, ETL, or CSV imports.
- Build custom Dashboards and Reports to monitor key metrics and trends.
- Model your business processes with the Workflow Engine and automate tasks, assignments, and timelines.
- Enable Automated Call QA to ensure call scripts are followed and to surface coaching opportunities.
- Use AI-based Coaching and Notes/Summaries to elevate agent performance and consistency.
- Visualize data in the Datalake dashboards to derive insights and inform decisions.
Safety, Compliance & Data Security
- PII protection through integrated telephony features and access controls.
- Resource-based data access ensures users only interact with permitted data.
- Data lineage and auditing capabilities to track data usage and changes.
Core Benefits
- Increases sales and service efficiency with unified data and automation
- Improves decision-making with actionable analytics and AI-assisted coaching
- Enhances agent performance and customer outcomes through QA and coaching
- Scales securely with resource-based access and data integration from multiple sources
Related Resources
- Solution Resources, Company & Pricing, Book Demo
- Case studies highlighting improvements in sales, automation, services, and support
Notes
- The platform emphasizes an integrated approach to CRM, analytics, automation, and coaching to drive end-to-end business outcomes.
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