Versium

Versium REACH: Marketing Audience & Omnichannel Marketing Platform

Versium REACH is an end-to-end audience-building and targeting platform designed for B2B and B2C marketers. It leverages a large B2B2C identity graph to help you identify, understand, and reach your ideal prospects across multiple channels with enriched contact data and sophisticated signals.

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Key Capabilities

• Build highly targeted lists of B2B or B2C targets aligned with your personas, target accounts, or lookalikes using richer signals than traditional social/display data.
• Understand: instantly access firmographic and demographic insights to personalize messaging for each segment.
• Reach: engage targets across various channels and outside their normal work routines with appended contact information.
• Omni-channel marketing: seamless data access and activation across multiple ad platforms and channels.
• Account Based Marketing (ABM): robust control to reach influencers and decision-makers across target organizations where they spend time online.
• Data-powered efficiency: a comprehensive identity graph fuels self-serve tools to generate the right digital audiences on demand.
• Accessibility: designed for marketers ranging from small businesses to large agencies, with a focus on ease of use and scalable data science capabilities.

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How It Works

• Identify: construct precise target lists using persona, account, and lookalike criteria.
• Understand: leverage firmographic/demographic insights to tailor messages for each segment.
• Reach: deploy audiences across multiple marketing channels with enriched contact data.

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Use Cases & Benefits

• Paid advertising: reach niche B2B or B2C targets with improved targeting capabilities.
• Omni-channel campaigns: ensure consistent visibility of messages across platforms to maximize interactions per prospect.
• ABM initiatives: target influencers and decision-makers within target accounts.
• Data enrichment: use the industry’s leading B2B2C identity graph to power marketing campaigns.

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Safety & Compliance

• Versium positions itself as a data broker; users should review data usage policies and privacy commitments when deploying campaigns.

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Core Features

• Easy-to-use audience building tools for B2B and B2C targets
• Rich firmographic and demographic insights for personalized messaging
• Omni-channel reach across multiple ad platforms
• Robust ABM capabilities to target key decision-makers
• Identity graph powering on-demand audience generation
• Scalable data append and contact information enrichment
• Suitable for small businesses to large agencies with flexible usage