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Waverly Product Information

Numeno - Personalization Without Data is an API-driven personalization platform that enables you to tailor user experiences across e-commerce, content platforms, games, EdTech, FinTech, and marketing — all without requiring historical data. By leveraging large language models and natural-language descriptions of in-app activities, Numeno builds dynamic user models and delivers real-time, personalized content, recommendations, and experiences. The system emphasizes ease of integration (dead-simple API), real-time adaptability, and privacy by design (no data required, no heavy data retraining).


Key Capabilities

  • Real-time Personalization: Tailor product recommendations, content feeds, gameplay challenges, educational paths, financial guidance, and marketing messages based on live user interactions.
  • Data-Light by Design: Personalization without the need to collect, store, or retrain on large datasets.
  • Natural-Language APIs: Use natural-language descriptions of user actions to generate and refine personalization models on the fly.
  • Platform-Wide Personalization: Apply consistent personalization across multiple domains (E-commerce, Content, Games, EdTech, FinTech, Marketing).
  • Quick Start API: Simple endpoint set to describe user signals and request personalized outputs without heavy setup.
  • Signals from Everything: Capture signals not just from users, but from various product components (Users, Items, Articles, Screens, Groups).
  • Transparency: Access insights about how personalizations are constructed and refined by the system, enabling cross-team collaboration.

How It Works

  1. Send natural-language descriptions of in-app activities to Numeno.
  2. Numeno creates evolving models of your system based on those signals.
  3. Request personalization for any part of your experience (UI changes, recommendations, content surfacing, etc.).
  4. Numeno tailors outputs per user in real time, without relying on pre-existing historical data.

Use Cases

  • E-commerce: Real-time product recommendations and personalized promotions without requiring prior purchase history.
  • Content Platforms: Personalized feeds and content recommendations aligned with engagement and preferences.
  • Games: Dynamic difficulty, personalized challenges, and adaptive in-game elements.
  • EdTech: Individualized learning paths, customized assessments, and personalized study aids.
  • FinTech: Real-time, personalized financial guidance and budgeting tools.
  • Marketing: Real-time, behavior-driven campaign personalization to improve engagement and conversions.

How to Use Numeno (high-level)

  • Describe user actions with natural language (e.g., a user liked a post, viewed a product, or completed a lesson).
  • Call Numeno to personalize a part of your experience for the active user or a group of users.
  • Retrieve a list of personalized recommendations, content, or UI adjustments to apply in your app.

Safety and Privacy

  • Designed for privacy by default since it does not require storing or retraining on user data.
  • Suitable for scenarios where data collection is restricted or sensitive; ensure compliance with applicable laws and user consent for data usage where required.

Core Features

  • Data-light personalization: No historical data required; real-time personalization from live signals
  • End-to-end API: Dead-simple to integrate; natural-language signals to model personalization
  • Cross-domain personalization: E-commerce, content, games, EdTech, FinTech, and marketing
  • Real-time adaptability: Personalizations update as user behavior evolves
  • Signal-rich modeling: Leverage signals from Users, Items, Articles, Screens, and Groups
  • Transparency & collaboration: Insight into how personalizations are created and refined by the system
  • Easy onboarding: Quick start for developers to start personalizing without heavy ML retraining