WISER AI-Powered Personalized Product Recommendations for Shopify is a Shopify app that delivers AI-driven, personalized shopping experiences across your store, mobile, and email. It analyzes user behavior and past interactions to surface relevant products for upsell, cross-sell, and recommended content, helping increase average order value and conversions. The app supports multiple recommendation widgets, post-purchase upsell, cart-page recommendations, email recommendations, and popups, all designed to scale with both regular and Shopify Plus brands. It emphasizes real-time personalization, seamless integrations, and analytics to track impact across channels.
How it Works
- WISER tracks visitor activity and historical purchase data to infer preferences.
- It dynamically serves personalized product recommendations across product pages, cart, checkout, and emails.
- AI-driven widgets learn from ongoing user behavior to improve relevance over time.
- Integrations with popular email platforms (e.g., Mailchimp, Klaviyo) enable personalized recommendations in email communications.
Features
- AI-driven personalized product recommendations across storefront, emails, and checkout
- Multiple recommendation widgets: product pages, cart page, thank-you page, related products, frequently bought together
- Frequently Bought Together: dynamic cross-sell suggestions based on past orders and conditional logic
- Post Purchase Upsell: recommendations shown after checkout to increase order value
- Thank You Page Recommendations: incentivize future purchases on the order confirmation page
- Wiser Pops: smart popups to display recommendations based on user behavior
- Email Recommendations: personalized product suggestions in email campaigns and transactional emails
- Quiz and engagement widgets to refine recommendations
- Real-time analytics: track conversions, CTR, add-to-carts, and revenue by widget
- Integrations: works with leading Shopify apps for reviews, page builders, and more
- Shopify Plus readiness: scalable solutions for high-traffic stores
Use Cases / Benefits
- Increase average order value with cart and checkout recommendations
- Improve conversion with personalized product suggestions aligned to browsing and purchase history
- Drive repeat purchases via post-purchase and thank-you page recommendations
- Elevate email marketing with personalized product picks
- Gain actionable insights through detailed analytics on widget performance
How to Use WISER
- Install the WISER app from the Shopify App Store.
- Configure the desired recommendation widgets (e.g., cart page, product page, post-purchase upsell).
- Connect your marketing email provider (Mailchimp, Klaviyo) for email recommendations.
- Customize display rules, placement, and styling to match your store theme.
- Monitor performance via analytics and iterate on widget configurations to optimize conversions.
Best Practices
- Start with a core set of widgets (cart page, frequently bought together, and post-purchase upsell) and expand as you gather data.
- Use conditional logic to tailor recommendations by collection, product type, or customer segment.
- Leverage email integrations to bring personalized recommendations into lifecycle emails.
- Regularly review analytics to identify top-performing widgets and opportunities for optimization.
Core Benefits
- Real-time, AI-driven personalization at scale for Shopify stores
- Diverse, easily configurable widgets to cover key conversion touchpoints
- Incremental revenue through upsell, cross-sell, and post-purchase opportunities
- Seamless integration with email marketing platforms
- Actionable analytics to measure impact and guide optimization
- Shopify Plus compatibility for high-traffic stores