Wondering
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AI-powered user insights for optimized products.
Wondering Product Information
Wondering — AI-driven experience research platform is an end-to-end AI-powered platform designed to gather user insights quickly through AI-moderated interviews, prototype tests, surveys, live website tests, and analysis. It enables teams to recruit participants, design studies, run research at scale in 50+ languages, and transform responses into actionable insights to inform product decisions. The platform emphasizes speed, scale, language support, and privacy (SOC 2 Type II certified and GDPR-ready).
How Wondering Works
- Build with AI: Use the AI Study Builder to generate purpose-built research studies aligned to your goals, then deploy to participants in-product or from a global panel.
- Moderate with AI: AI moderates semi-structured conversations, supports 50+ languages, and can generate follow-up questions to dive deeper.
- Analyze with AI: AI transcribes, summarizes, and analyzes responses to surface evidence-backed insights.
- Act: Share findings with your team to drive action and improve product decisions.
Key promise: Rapidly generate high-quality user insights at scale, while maintaining control over participant experience and data privacy.
Use Cases
- AI-driven user interviews
- AI-enabled prototype tests
- Live website tests
- Surveys
- Image tests
- Continuous product discovery
- Reducing churn and improving conversion
- In-product studies and panel recruitment
Features and Capabilities
Wondering provides a comprehensive set of tools to design, recruit, run, and analyze user research studies with AI-powered automation.
- AI Study Builder to generate purpose-built research studies
- Participant Panel for recruitment from a global audience (33 countries mentioned) and in-product studies
- AI-moderated User Interviews in 50+ languages
- AI-moderated Prototype Tests to uncover usability issues
- Live Website Tests to evaluate real website experiences
- Surveys with AI-generated questions and language support
- Image Tests to assess visual and design feedback
- AI Analysis to summarize and theme responses across studies
- AI Answers to provide evidence-backed responses to research questions
- AI Findings to surface actionable insights
- 16x faster time-to-insight and scalable research workflows
- Ability to deploy studies in-product or to a global panel
- Advanced targeting and filters for participant recruitment
- SOC 2 Type II certified and GDPR ready for secure data handling
Why Teams Choose Wondering
- Accelerates time to insight (claims of 16x faster) by combining AI Study Builder, AI moderation, and AI analysis
- Supports multilingual research across 50+ languages
- Scales research from small to large studies while keeping participants’ experience in focus
- Provides end-to-end workflow from creation to action, with secure data practices
Getting Started
- Start a free 7-day trial or book a demo to explore AI-driven experience research capabilities
Core Features
- AI Study Builder for automatic study generation
- AI-moderated Interviews, Prototype Tests, Live Website Tests, Surveys, Image Tests
- Global Participant Panel and In-product Studies
- AI Analysis and AI Findings for rapid insight generation
- Multilingual support (50+ languages) and multi-language translations
- Secure, private by default (SOC 2 Type II, GDPR ready)
- Quick deployment to website or global panel
- Actionable outputs designed to inform product decisions