Yext

Yext Digital Presence Platform is a comprehensive solution for multi-location brands to manage, optimize, and activate their digital presence across all channels. It centralizes listings, search, knowledge graph, reviews, analytics, and conversational experiences to ensure consistent, accurate, and engaging information for customers wherever they search. The platform emphasizes AI-powered content organization, streamlined workflows, and seamless integrations with publishers and marketing tools to drive local engagement and business outcomes.

Overview

• Manage location data and brand information across listings, pages, search, reviews, analytics, social, chat, and more from a single platform.
• Build intelligent, AI-assisted search and knowledge experiences for sites and apps using the Knowledge Graph, Listings, and Page capabilities.
• Accelerate local SEO and discoverability with consistent, accurate data across publishers and marketplaces (Google, Apple, Facebook, Bing, Tripadvisor, Opentable, and more).
• Leverage Publisher Network to distribute and synchronize content and data with partner platforms.
• Measure performance with real-time analytics, dashboards, and custom reporting to inform decisions.

Core Capabilities

• Listings: Centralize and optimize location data across the web to improve local discoverability.
• Pages: Create search-optimized local pages that reflect accurate, up-to-date information.
• Knowledge Graph: Structure content for AI-powered experiences and smarter search.
• Search: Build intelligent search experiences on websites using enterprise data.
• Reviews: Monitor and manage reputation to boost local ratings.
• Analytics: Access actionable insights via custom reports and dashboards.
• Social: Amplify brand presence across locations and social channels.
• Chat: Deploy AI-powered chat to automate conversations at scale.
• Relate: Enterprise-grade, compliant 1:1 engagement across channels.
• Publishers: Connect to and manage a publisher network for broader distribution.
• Integrations: Seamlessly integrate with existing marketing solutions and apps.
• AI-Driven Content: Use AI to collect, organize, and deliver approved content where customers search.

How It Works

• Ingest and normalize location data, content, and assets.
• Publish consistent information across listings, pages, search, and social, powered by the Knowledge Graph.
• Automate customer interactions with AI chat and personalized experiences.
• Analyze performance across channels to optimize strategies and ROI.

Use Cases

• Multi-location brand management and local SEO optimization.
• Unified content governance and brand consistency across digital channels.
• AI-assisted search experiences and dynamic content delivery.
• Reputation management and customer engagement at scale.

Safety and Compliance

• Enterprise-grade governance and data accuracy across locations.

Core Features

• Centralized management of listings, pages, search, knowledge graph, reviews, analytics, social, and chat
• AI-powered search and knowledge experiences for websites and apps
• Multi-location data synchronization with major publishers (Google, Apple, Facebook, Bing, Tripadvisor, Opentable, and more)
• Publisher network for broad distribution and data consistency
• Real-time analytics and customizable dashboards
• Integrations with existing marketing tech stack and apps
• AI-assisted content organization and dynamic content delivery
• 1:1 enterprise-grade engagement through Relate
• Brand consistency and scalable local presence across all channels