20Paths

20Paths is an AI-powered interactive product demo and guidance platform designed to help teams create, customize, and share product demos that drive conversions. It enables you to capture and annotate product walkthroughs, add AI-generated text annotations, translate demos into 12+ languages, personalize content with dynamic names and branding, and embed or share demos across websites, emails, help centers, and sales materials. The system emphasizes analytics, personalization, and scalable demos for growth, customer success, product marketing, and sales.

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How to Use 20Paths

1. Create a demo: Generate an interactive product demo using AI assistance to capture your product with annotations, highlights, and chapters.
2. Customize: Add intro, CTAs, chapters with dynamic names, and variable personalization (company/user names).
3. Annotate & translate: Include AI-generated text annotations and translate the demo into 12+ languages.
4. Share & embed: Distribute via embed on websites, shareable links, emails, help centers, or social channels.
5. Analyze: Leverage analytics to understand engagement, views, and conversion metrics to optimize demos.

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Core Features

• AI-generated text annotations and multi-language translations (12+ languages)
• Dynamic personalization with company and user names, branding, and customized intros/CTAs
• Chapters, branching paths, and hotspots to guide viewer attention
• Intro, CTAs, and form integration to capture leads within the demo
• Blur, zoom, and pan effects to focus on relevant content
• Auto highlights and annotations prepared for you
• Shareable links and embeddable demos across websites, help centers, emails, and social media
• Integrations and centralized sharing across teams and workspaces
• Insightful analytics that reveal engagement, pain points, and conversion metrics

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Use Cases

• Growth Marketing (PLG): Convert website visitors with product walkthroughs that illustrate value and drive product-led growth.
• Customer Success: Drive product adoption and reduce churn with self-guided, async demos.
• Product Marketing: Communicate features and velocity through compelling demos.
• Sales Enablement: Shorten sales cycles with demo leave-behinds and strong lead capture.

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What You Get

• Interactive product demos with AI-assisted text and translations
• Personalization and branding controls
• Chapter-based navigation and dynamic CTAs
• Lead capture forms and analytics
• Easy embedding, sharing, and collaboration across teams

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Safety and Compliance

• Ensure data privacy by controlling what is shown in demos and adhering to your organization’s usage policies.

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How It Works

• Create a product demo that showcases key moments (Aha moments) of your product.
• Add AI-driven annotations and translate to multiple languages for global reach.
• Personalize demos for target accounts and users to boost engagement and conversions.
• Share via embeddable players or direct links; monitor performance with analytics to inform optimization.

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Key Benefits

• Faster demos that convert: AI-assisted creation and concise storytelling.
• Personalization at scale: dynamic branding and name substitutions for targeted prospects.
• Global reach: translations enable multi-language presentations.
• Data-driven optimization: actionable analytics guide improvements.

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Feature Summary

• AI-generated text annotations
• 12+ language translations
• Dynamic personalization (branding, names, intros, CTAs)
• Chapters, branching, and hotspots
• Blur, zoom, pan effects
• Auto highlights and annotations
• Lead capture forms within demos
• Easy embedding and sharing
• Team collaborations and workspaces
• In-depth analytics and insights