Akkio

AI Analytics for Media Agencies | Akkio

Akkio is an AI analytics platform designed specifically for advertising agencies to quickly access insights, optimize campaigns, and win client outcomes. It offers application-specific AI that accelerates every phase of the campaign lifecycle, from media planning to performance analysis, with enterprise-grade security and no-code accessibility for teams.

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Overview

• The platform enables fast discovery of audiences, forecasted outcomes, and optimized media mixes.
• It supports data prep, chat-based insights, and generative reports for rapid campaign analysis and client communications.
• Available in multiple deployment options: Embedded, Hosted, and Hosted/Cloud integrations, to fit large to small agency workloads.
• SOC 2 Type 2, HIPAA, and GDPR certifications ensure enterprise-grade security and compliance.

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Key Capabilities

• Discover Audiences: Build AI-generated audience segments with a single click.
• Forecasting: Create ML models to predict performance (e.g., ROAS, buying behavior).
• Design Media Mixes: Generate recommended media mixes based on objectives and budgets.
• Optimize Campaigns: Retrieve actionable insights via chat to rapidly improve campaigns.
• Data Prep: Clean, transform, and integrate data from multiple sources for deeper analysis.
• Generative Reports: Auto-create recap reports and real-time campaign visualizations for internal and client use.
• Visualize Results: Real-time dashboards for quick post-campaign evaluation.
• Embedded / Hosted Solutions: Deploy Akkio within existing data infrastructures or use Akkio-hosted environments for scalable analytics.
• Accessibility: Designed so any team member can use it, reducing reliance on data scientists and speeding collaboration.

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How It Works

• Connect data sources and define planning parameters (objective, budget, etc.).
• Use natural language chat to ask for insights and get immediate answers.
• Generate audience segments, forecast outcomes, and optimized media mixes to guide campaign decisions.
• Visualize results and generate recap reports for client communications.

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Use Cases

• Media planning and audience discovery for new campaigns.
• Campaign optimization through rapid, data-driven insights.
• Client reporting with autoregenerated performance summaries.
• Scalable analytics for large agencies managing many client accounts.

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Safety and Compliance

• Enterprise-grade security with SOC 2 Type 2, HIPAA, and GDPR certifications.
• No-code interface reduces data-access risk and accelerates collaboration across teams.

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Core Features

• AI-driven audience discovery and segmentation
• Forecasting and predictive modeling for campaign outcomes
• Design and optimization of media mixes
• Real-time performance analysis and visualization
• Natural language chat for instant insights
• Generative Reports for client-ready summaries
• Data prep and integration across multiple sources
• Embedded, Hosted, and Cloud deployment options
• Enterprise security and compliance (SOC 2 Type 2, HIPAA, GDPR)
• No-code accessibility for cross-team collaboration