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Birdseye

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Marketing & Advertising

Introduction

AI email marketing platform for Shopify stores.

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Birdseye Product Information

BirdseyePost is an all-in-one direct mail platform that enables creating, sending, and tracking personalized postcard campaigns, seamlessly integrating with your marketing funnel. It emphasizes speed, targeting, and measurable results, allowing brands to launch multi-stage direct mail programs with real-time insights and attribution.

How BirdseyePost Works

  • Fully automated, end-to-end direct mail campaigns: set up once and Penny (the AI agent) handles triggering, personalization, printing, and shipping.
  • Precision audience targeting: advanced demographic, geographic, and psychographic targeting drawn from a large consumer database to identify the right recipients.
  • Personalization and SmartMaps: tailor each postcard with text, images, products, and smart store locators based on home addresses.
  • Engagement tracking: SnapCapture QR codes on postcards capture opt-ins and enable cross-channel retargeting.
  • Integrates with your existing marketing stack for a cohesive, full-funnel experience.

Key Benefits

  • Faster campaign setup: launch campaigns in days, not weeks, with done-for-you service.
  • Higher response potential: direct mail tends to outperform digital channels in engagement and ROI.
  • Measurable results: real-time insights and attribution show exactly who engages and how campaigns perform.
  • Scalable personalization: automatically customize mailers for large audiences without sacrificing relevance.
  • End-to-end support: design, printing, mailing, tracking, and optimization handled by BirdseyePost.

How to Use BirdseyePost

  1. Define your audience using Penny’s targeting capabilities or bring your own list.
  2. Create personalized postcard content using text, images, and product recommendations.
  3. Set up SmartMaps and geolocation-based store locators to drive in-store traffic.
  4. Launch the campaign and let Penny automate sending, while you monitor performance via the dashboard.
  5. Capture leads via SnapCapture QR codes and retarget across digital channels.

Core Features

  • End-to-end direct mail campaign management: design, print, ship, and track
  • AI-driven personalization (text, images, products) at scale
  • SmartMaps for store locators based on recipient addresses
  • QR-code based engagement tracking with SnapCapture
  • Real-time attribution and analytics dashboard
  • Audience targeting with verification and address accuracy
  • Fully automated workflows (Penny) for campaign orchestration
  • Integration with existing marketing tech stack
  • Creative design services and production support
  • Flexible pricing per postcard with scalable volume

Why Direct Mail with BirdseyePost

  • Direct mail stands out in a crowded digital landscape and delivers high open rates and engagement.
  • The platform offers precise targeting, real-time insights, and a simple, scalable workflow.
  • 1000 free postcards on your first campaign (terms apply) and transparent pricing per postcard.

Pricing (High Level)

  • Direct Mail Campaigns start at $0.65 per postcard (USD).
  • Includes end-to-end campaign management, address verification, printing, shipping, postage, and tax.
  • Enhanced tracking, SnapCapture opt-ins, and access to design services.
  • Exclusive offers and no long-term contracts.

Ready to Grow

  • Book a call to discuss your customer acquisition strategy and see how BirdseyePost can elevate your direct mail performance.

About BirdseyePost

  • Locations: Toronto and Los Angeles offices.
  • Industries served include Ecommerce, CPG & Retail, Home Services, Real Estate, Wellness & Clinics, and B2B.
  • Focus areas: Customer Acquisition, Winback & Retention, Personalization, and Full Campaign Management.

What Customers Say

  • BirdseyePost is described as an incredibly helpful partner that provides data-driven insights, strategic campaign ideas, and enterprise-grade tracking.

How it Works in Practice

  • Penny automates lifecycle and retention marketing with triggered SmartMailers to send timely direct mail like welcome offers, cart recovery, and win-back campaigns.
  • Recipients’ QR scans feed opt-in leads for ongoing nurture across channels.
  • The platform emphasizes a fast, end-to-end process from idea to print to in-market execution.

Pricing and Offers Summary

  • Simple, transparent pricing per postcard; no contracts or minimums.
  • Direct Mail Campaigns start at $0.65 per postcard; includes address verification, printing, shipping, and tracking.
  • Get 1000 free postcards on your first campaign (terms apply).

Ready-to-use Snapshot

  • Precision targeting, personalization, stunning designs, effortless campaigns, clear results, and full QA.
  • Print & Ship, analytics, and integrations to support full-funnel marketing.

Contact

  • Ready to grow? Book a call to see how BirdseyePost can elevate your customer acquisition strategy.

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