BN | Global Social Activation Technologies

Brand Networks (BN) is an AI-powered social activation suite that helps global brands turn employees into authentic content creators, optimize paid media, and securely leverage first-party data to scale and personalize social campaigns. The platform combines influencer-style content creation with AI-driven media buying, audience collaboration, and brand-safety controls to drive engagement, trust, and conversions across channels. BN integrates multiple capabilities to streamline content generation, campaign optimization, audience activation, and compliance, all while prioritizing privacy and brand safety.

Key Solutions

• BN Influencer: An AI-powered platform that enables employees to create authentic organic content and lets brands source, manage, and amplify it with guided prompts and organizational tools. It drives influencer-style campaigns that boost sales, affinity, and trust while prioritizing brand safety.
• BN Ads: A full-service media buying and optimization tool that uses AI to optimize campaign performance and media spend, extending advertising budgets and delivering precision-targeted ads at the right time.
• BN Audience: A secure, compliant clean-room data platform that enables brands to share and monetize first-party data, activating valuable audiences with privacy and control.

How It Works

• Content creation at scale with generative AI to produce engaging, on-brand materials.
• AI-powered optimization engine to maximize media performance across leading social channels.
• Safe and compliant data collaboration through clean-room technologies for audience activation.
• Content review and governance to prevent unauthorized or unsafe content from leaking.
• Real-time rules and optimization engine to refresh creatives and improve engagement.

Safety, Compliance, and Governance

• Brand safety and content review systems to ensure regulatory compliance and protect reputation.
• Privacy-first data collaboration with secure data handling and control over first-party data usage.

Core Features

• AI-driven content creation at scale for social campaigns
• Employee-powered influencer-style content with brand-guarded amplification
• AI-based media buying and optimization for cross-channel performance
• Secure clean-room data platform for audience sharing and activation
• Content governance and brand-safety review to prevent policy violations
• Real-time AI rules engine to optimize organic and paid content
• Templates, prompts, and guides to accelerate content production
• Global accessibility with a unified platform for influencer, ads, and audience tools