Boolean Maths

Boolean Maths is an attribution and analytics platform designed for eCommerce brands to derive data-driven insights, optimize ad spend, and drive sustainable growth through informed decision-making. The solution emphasizes first-party data tracking, accurate customer journey mapping across ads, organic, influencers, and other traffic sources, and advanced AI-driven modeling to improve marketing efficiency and ROAS.

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Key Value Proposition

• Solve for data gaps caused by third-party cookie limitations (e.g., 7-day cookie expiration issues) and ad blocking to identify true performance closer to real sales.
• Enable end-to-end measurement of customer journeys across all marketing channels with First-Party tracking.
• Leverage AI and custom ML models to simulate market scenarios, optimize budgets, and predict outcomes for marketing decisions.
• Integrate offline channels, CRM data, store locations, and non-standard data sources for a holistic view.
• Get personalized guidance and enable faster deployment with a Playful, Plug-and-Play pixel/setup workflow.

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How It Works

1. Pulse Plug and Play Pixel Setup: Install the First-Party Tracker to accurately track all web visits and customer journeys across Ads, Organic, Influencers, and all traffic sources.
2. Comprehensive Data Capture: Bring together online and offline data sources for a unified attribution view.
3. AI-Driven Modeling: Use Boolean AI Custom ML Models to simulate markets, allocate budgets, and forecast ROAS.
4. Optimization & Decision Support: Generate actionable insights to optimize ad campaigns and media spend across channels.
5. Demo & Enablement: Book a personalized 30-minute demo with growth experts to tailor the setup to your business needs.

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Use Cases

• Accurate attribution across multiple channels (Ads, Organic, Influencers, etc.) even with limited cookies and ad-blocked traffic.
• Budget optimization and media mix modeling using AI-generated simulations.
• Integration of offline and CRM data for stores and non-standard data sources.
• Data-driven decision-making to improve ROAS and marketing efficiency.

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Safety and Privacy Considerations

• Emphasizes first-party data collection and privacy-conscious measurement to reduce reliance on third-party cookies.
• Users should ensure compliance with applicable data privacy laws and obtain necessary consents for data collection and processing.

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Core Features

• 7-day cookie expiration mitigation to improve accuracy of attribution and reduce wasted spend due to short-lived tracking windows
• Pulse Plug and Play Pixel Setup for comprehensive first-party data capture across all traffic sources
• Form complete customer journeys across Ads, Organic, Influencers, and offline channels
• Boolean AI Custom ML Models for market simulations, budget optimization, and ROAS enhancement
• Offline Channel and CRM Data Integration for holistic attribution (store locations, CRM, and other non-standard data sources)
• Data-driven dashboards and insights to guide marketing decisions and resource allocation
• Personalized 30-minute demo to tailor the platform to your brand's needs

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How It Works (Summary)

• Install a first-party pixel to capture all relevant interactions
• Merge online and offline data sources for unified attribution
• Use AI-driven simulations to forecast outcomes and optimize budgets
• Continuously monitor performance and adjust strategies to maximize ROAS