Clay — Go to Market with unique data and act on it

Clay is a growth-focused platform that provides access to 100+ premium data sources and AI research agents in one place, enabling automated, signal-driven GTM workflows. It helps RevOps, sales, marketing, and growth teams build targeted lead lists, enrich and score CRM data, track real-time intent signals, and automate outbound and inbound processes across channels. The result is faster, more accurate prospecting, streamlined data hygiene, and scalable growth initiatives without heavy headcount increases.

What it does

• Connects to 100+ data providers and your own APIs to enrich CRM records, accounts, and leads
• Generates custom lead scores and AI-assisted segmentation to prioritize outreach
• Tracks intent signals and job changes to trigger timely, relevant engagement
• Automates inbound enrichment, scoring, and routing from webforms and other sources
• Automates outbound outreach with AI-generated copy and configurable workflows
• Consolidates GTM data into a single platform, reducing tool sprawl and costs
• Provides enterprise-grade security and SOC 2 Type II compliance, with GDPR/CCPA considerations

How it works

• You search and connect data providers you need, plus your own data sources
• Clay’s AI agents perform automated research, enrichment, and scoring
• Create flexible, iterable workflows that push enriched data to your CRM, email tools, websites, or data warehouses
• Run conditional logic and multi-provider fallbacks to ensure data quality and reach
• Trigger outbound or inbound actions based on signals, with personalized, AI-assisted content

Use cases

• CRM enrichment and hygiene: keep accounts, contacts, and companies up to date automatically
• TAM sourcing and territory planning: build targeted lists from 100+ sources
• Lead scoring and prioritization: generate custom scores to prioritize outreach
• Intent-aware outbound: act on real-time signals to time and tailor outreach
• Inbound lead enrichment and routing: automatically enrich and route new leads
• AI-powered outbound campaigns: automate messaging with personalized copy using AI

How to use Clay

1. Connect data providers and your CRM/tools
2. Configure data enrichments and AI agents for your targets
3. Build workflows that enrich, score, and push data to your stack
4. Set up outbound/inbound automations and trigger rules based on signals
5. Monitor results, iterate workflows, and scale

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Data sources and capabilities

• 100+ premium data sources for contacts, firms, technographics, funding, and more
• AI agents for automated research tasks (fraud detection flags, job post summaries, data cleaning, etc.)
• Real-time intent signals and event tracking (job changes, funding rounds, promotions, etc.)
• AI formatting to standardize and clean data
• Conditional logic and multi-provider fallbacks for robust workflows
• Destinations to send enriched data back to CRM, data warehouse, email tools, CMS, ad managers, and more

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How it helps GTM teams

• Accelerates outbound and growth experiments with automated data enrichment
• Reduces manual research time and improves data quality
• Provides a unified data foundation to power scalable, repeatable GTM motions
• Enables rapid experimentation with AI-driven copy and workflow automation

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Security and trust

• SOC 2 Type II compliant
• GDPR/CCPA considerations and opt-out support
• Securely connect to CRM and other systems

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Core Features

• 100+ premium data sources and AI research agents in one platform
• CRM enrichment and maintenance automation
• TAM sourcing and territory planning
• Account & lead scoring with custom scoring models
• Real-time intent tracking and signal-based outreach
• Inbound lead enrichment and routing automation
• AI-powered outbound campaigns with personalized copywriting
• AI formatting and data cleaning
• AI-driven research tasks (flag fraud domains, summarize docs, etc.)
• Conditional logic and multi-provider fallbacks
• Destinations to CRM, email tools, website CMS, ad managers, and more
• API integrations and webhooks for custom workflows
• SOC 2 Type II security and GDPR/CCPA compliance

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Safety and Legal Considerations

• Use data responsibly and respect privacy and consent when engaging prospects
• Ensure compliant handling of personal data per applicable laws

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Get started

Start building growth workflows today with a 14-day free trial (no credit card required). Go to market faster with a robust data foundation and flexible AI-powered automation.