GoWit RMA

GoWit Retail Media Platform is an omnichannel advertising solution designed for multi-brand retailers, marketplaces, and groceries. It enables monetization and extended customer reach across onsite, offsite, and in-store channels through a unified, self-service, white-label capable platform. The solution emphasizes AI-powered optimization, first-party data utilization, and privacy-friendly targeting to drive top-line growth for retailers and advertisers alike.

How GoWit Works

1. Integrate marketing channels into a single omnichannel retail media platform to coordinate on-site native ads, off-site programmatic placements, and in-store ad types.
2. Activate first-party data to gain insights into customer behavior and preferences, while monetizing that data for advertisers targeting ready-to-buy segments.
3. Use the AI-driven bidding engine to run auctions that maximize the value of ad space and improve ROAS at scale.
4. Deliver personalized, privacy-conscious advertising without relying on third-party cookies.

Use Cases

• Multi-Brand Retailers: White-label your retail media capabilities to monetize ad space, compete for digital ad budgets, and integrate loyalty programs across online and offline channels.
• Marketplaces: Enable individual sellers and vendors to run sponsored campaigns via a self-service dashboard, enhancing relevance and conversion.
• Groceries: Serve contextually timely ads in on-demand delivery environments to boost margins and transaction counts, with broad geo-targeting for location-specific promotions.

Why It Matters

• Unified platform for ads across multiple touchpoints, enabling cohesive customer journeys.
• AI-powered bidding optimizes ad spend and target relevance for stronger performance.
• First-party data activation supports personalized advertising with strong privacy safeguards.

Core Features

• Omnichannel integration: onsite native ads, off-site programmatic, and in-store ad types
• AI-powered bidding engine for optimized ad auctions and higher ROAS
• First-party data activation for privacy-preserving audience insights
• White-label / self-service capabilities for retailers and marketplaces
• Multi-brand support with centralized monetization across channels
• Loyalty program integration to drive cross-channel conversions
• Geo-targeting and contextual advertising for groceries and delivery services
• Robust dashboards and campaign management for advertisers and vendors