Humblebee

The Double A Framework

The Double A framework is a structured process designed to help organizations navigate and harness AI to create new products, services, or enhanced processes. It blends AI capabilities with Agile practices and Design Thinking to reduce technical uncertainty and unlock business value.

What it is

• A practical, step-by-step framework for planning, building, and launching AI-enabled solutions.
• Combines AI thinking with Agile execution and design-centric methodologies to ensure relevance and adaptability.

Who created it

• Developed by Humblebee, a digital service studio based in Gothenburg, Sweden.

Why use it

• To quickly create, build, and launch AI-enabled offerings.
• To ensure solutions stay relevant to market changes.
• To simplify the complexity of AI projects with a repeatable, guided process.

How it works

• The framework provides a playbook (overview) and a guide (detailed, step-by-step instructions).
• It includes recommended techniques, support materials, and tools for each stage.
• It emphasizes practice-oriented learning and hands-on application to organizations’ specific AI needs.

Who is it for

• Companies seeking to use AI to enable new products, services, or processes, or to enhance existing ones, but unclear where to start.

What you get

• Playbook: An overview of the framework and mindset.
• Guide: A step-by-step process through the framework.
• 15-minute Zoom consultation: Help applying the framework within your company.

Core benefits

• Structured, repeatable process for AI projects.
• Faster time-to-value for AI-enabled solutions.
• Adaptable approach that remains relevant amid market changes.
• Supports creation of functioning AI-enabled products, services, or automated processes.
• Fosters continuous improvement and learning culture.

About the creators

• Humblebee AB, a digital service studio that positions itself as a partner for ambitious teams aiming to gain a competitive edge through tech-driven services and business models.

Get started with The Double A framework and the AI Thinking playbook to guide your organization from concept to execution.

• AI and Agile: A framework that blends AI capabilities with Agile processes.
• Design Thinking integration: Applies human-centered design principles throughout.
• Playbook and Guide: Comprehensive, detailed materials for implementation.
• 15-minute Zoom consultation: Expert help to tailor the framework to your organization.
• Clear outcomes: Focused on delivering functioning AI-enabled products, services, or automated processes.
• Suitable for organizations aiming to launch AI initiatives quickly and thrive in changing markets.