Ignition
Open siteMarketing & Advertising
Introduction
Ignition automates product launch planning, creating cohesive and impactful launches.
Ignition Product Information
Ignition – AI product marketing & product management software
Ignition is an all-in-one platform designed to align product, product marketing, and GTM teams by leveraging AI to research customers, analyze competitors, build roadmaps, and enable sales with targeted materials. It combines competitive intelligence, voice of customer insights, roadmapping, launch planning, and AI-powered content creation to accelerate go-to-market workflows from research to launch.
Overview
- Built for product teams that need to turn market and customer data into revenue-focused plans and assets.
- AI-powered analysis and generation to accelerate decision-making and enable sales with relevant, on-brand content.
- Integrates competitive intelligence, customer feedback, roadmapping, launch planning, and content enablement in a single workflow.
How It Works
- Gather data from customers, calls, support tickets, and CRM to surface actionable insights.
- Generate roadmaps and GTM plans prioritized by potential revenue impact.
- Create on-brand marketing assets and launch materials tailored to customer language.
- Enable sales with AI-generated battlecards, release notes, and prioritized messaging.
Features
- AI Competitive Intelligence: Instantly create competitive battlecards and push them to CRM to empower Sales.
- AI Voice of Customer Analysis: Analyze customer feedback from calls and tickets to extract insights.
- AI Roadmapping: Generate roadmaps prioritized by revenue impact using CRM and customer conversations.
- AI Release Communications: Notify sales with targeted messages when features ship.
- AI Launch Planning: End-to-end launch plans for products or campaigns.
- AI Content Creation/Enablement: Generate on-brand marketing assets tailored to customers’ language.
- Integrations & Data Connectivity: Connect CRM and other tools to automate data flow and insights.
- Free tools & Resources: Access free tooling and learning resources to accelerate adoption.
How to Use Ignition
- Sign up or log in to access the platform.
- Connect your CRM and data sources to enable AI analyses.
- Use AI modules to generate: battlescards, VOC insights, roadmaps, release notes, launch plans, and marketing assets.
- Review outputs, tailor as needed, and push to teams (sales, marketing, product) for alignment.
Why Teams Use Ignition
- Aligns product, product marketing, and GTM around updated features and campaigns.
- Reduces time to market by turning data into actionable plans and assets.
- Improves revenue outcomes through AI-prioritized roadmaps and sales enablement.
Safety and Compliance
- Data privacy and governance depend on your organization’s configuration and data sources.
- Outputs should be reviewed for accuracy and aligned with company policies before distribution.
Core Features
- AI Competitive Intelligence
- AI Voice of Customer Analysis
- AI Roadmapping
- AI Release Communications
- AI Launch Planning
- AI Content Creation/Enablement
- Integrations with CRM and data sources
- Free tools and learning resources
- End-to-end GTM alignment across product, PMM, and sales