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ImageKit.io Product Information

ImageKit.io is a media delivery and management platform designed for high-growth teams. It combines real-time media processing APIs, a Digital Asset Management (DAM) system, and AI-powered capabilities to help tech, marketing, and creative teams deliver, manage, and collaborate on media assets at scale.


Overview

ImageKit provides a URL-based Image and Video API that enables 50+ real-time optimizations, transformations, and streaming capabilities. It also offers a centralized DAM to organize, search, and share media assets with internal and external stakeholders. The platform emphasizes fast, high-quality media experiences, easy integration, and scalable collaboration.


Core Capabilities

  • Real-time image and video processing via a URL-based API with 50+ transformations and optimizations (format support includes AVIF, HEIC, WebP, WebM, and more) to balance visual quality and performance.
  • Dynamic media personalization by overlaying text, images, and videos directly in the URL for personalized banners and product visuals.
  • AI-powered image generation and editing at scale: generate images from text prompts, create variations, and combine with transformations in real time.
  • AI-driven background removal, shadows, upscaling, and generative fills to enhance assets without reshoots.
  • DAM (Digital Asset Management): centralized storage, structured metadata, AI-powered tagging, and advanced search to organize assets across teams.
  • Collaboration tools with granular access controls, versioning, asset history, and multi-user feedback workflows.
  • Integrations and SDKs to plug ImageKit into existing cloud and development workflows for quick deployment.
  • Unified delivery and optimization: deliver media through a CDN-integrated pipeline with seamless asset management and performance monitoring.

How It Works

  • Use the Image API or Video API via URL parameters to apply on-the-fly transformations and optimizations.
  • Store and manage assets in the DAM, then share or collaborate with teams using access controls and versioning.
  • Leverage AI features to generate, enhance, and customize visuals directly within the media URL workflow.

Features

  • Real-time media processing via URL-based API (50+ transformations and optimizations)
  • AI-powered image generation, variations, and editing at scale
  • Dynamic media personalization through URL overlays
  • Background removal, shadows, upscaling, and generative fills
  • Centralized Digital Asset Management with AI tagging and smart search
  • Collaboration with granular access controls, versioning, and asset history
  • Seamless integrations and SDKs to fit into existing infra
  • Optimized delivery with support for latest formats (AVIF, HEIC, WebP, WebM, etc.)
  • Content governance and branding consistency through DAM workflows