Impel

Impel Automotive AI Platform is an enterprise, AI-powered Customer Lifecycle Management (CLM) platform designed specifically for automotive retailers. It enables Ford, Lincoln, and other auto dealers to engage shoppers and convert them into buyers through a unified suite of AI-driven tools across website, showroom, sales, and service touchpoints. The platform emphasizes deep integrations, industry-specific guardrails, and privacy/compliance, delivering measurable business outcomes such as increased showroom appointments, higher revenue influence, and scalable operations.

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Overview

• Purpose-built for automotive retailing, not generic LLMs. Combines state-of-the-art generative AI with proprietary models and auto-specific training data.
• Offers end-to-end CLM across Communications, Merchandising, Imaging, and Integrations.
• Designed to scale across dealership groups, local auto dealers, specialty vehicles, aftermarket operations, wholesale, and OEM programs.
• Emphasizes governance, brand compliance, and integration depth with CRMs, DMS, websites, and inventory feeds.

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How It Works

1. Seamless integrations with dealership systems (CRMs, DMS, website feeds, inventory, etc.).
2. AI-driven workflows manage customer interactions across funnel stages—from initial interest to service retention.
3. Proprietary Automotive Optimization Layer provides guardrails and controls to drive business outcomes while maintaining brand consistency.
4. 24/7 AI-driven capabilities cover sales, service, marketing, imaging, and chat to augment staff productivity.
5. Data privacy and compliance are built-in (GDPR, TCPA, CCPA) with safeguards to monitor inputs and restrict responses.

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Why Impel

• End-to-end automotive AI platform designed for ROI: increases showroom appointments, improves service drive efficiency, and expands revenue influence.
• Deep integrations maximize data accuracy and reduce hallucinations common in generic LLMs.
• Enterprise-grade security and compliance to protect dealer data and customer information.
• Proven track record with quantified outcomes and case studies from multiple dealer networks.

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Core Capabilities by Area

• Communications: Generative AI that enhances staff productivity and delivers white-glove experiences at every customer touchpoint.
• Merchandising: AI-powered interactive content that drives online engagement and showroom visits.
• Imaging: Computer vision to transform vehicle images into showroom-quality digital experiences.
• 360° Walkarounds: Interactive, driver-seat style digital experiences to boost shopper confidence.
• AI Copilot, Service AI, Marketing AI, Chat AI: Specialized AI modules for sales, service, and customer communications.
• AI Imaging Capture App and Image Enhancement: Tools to collect and refine vehicle imagery.
• AI VINtelligent: VIN-based insights and data enrichment.
• Integrations: Seamless connections with leading CRM/DMS, website, and inventory providers.

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Products & Solutions (Highlights)

• Sales AI Copilot: boost lead conversion for sales and BDC teams.
• Service AI: automated outreach and personalized communications for service drives.
• Marketing AI: data intelligence and activation to cultivate loyalty.
• Chat AI: 24/7 human-like conversational support in digital showroom contexts.
• AI Virtual Booth: AI-driven virtual showroom experiences.
• 360° Walkarounds: interactive digital walkthroughs for vehicle exploration.
• Video and Educational Content: resources and case studies to inform and inspire.

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Outcomes & Evidence

• Demonstrated improvements in showroom appointment set rates and overall ROI across dealer networks.
• Case studies highlighting revenue influence and service drive enhancements.
• Broad adoption across UK/Ireland, Mexico, Spain, Central & South America, and more.

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Safety & Compliance

• GDPR, TCPA, and CCPA compliant platform with safeguards to monitor inputs and restrict responses.
• Brand governance through the Automotive Optimization Layer to prevent non-compliant or unsafe outputs.
• Deep integration approach reduces reliance on generic models and minimizes missteps.

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How to Get Started

• Book a Demo to see how Impel can be tailored to a specific dealership group or OEM program.
• Explore product modules (Sales AI Copilot, Service AI, Marketing AI, Imaging, 360° Walkarounds) to determine the best fit for your operation.

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Core Features

• Automotive-specific AI platform designed for automotive retailers (not general LLMs)
• End-to-end Customer Lifecycle Management across website, showroom, sales, and service
• Deep integrations with CRMs, DMS, website feeds, and inventory systems
• Automotive Optimization Layer with customizable guardrails and brand controls
• Privacy and security: GDPR, TCPA, CCPA compliant with input monitoring and response restrictions
• 24/7 Chat AI and human-like digital showroom support
• Imaging and imaging enhancement for showroom-quality vehicle visuals
• 360° Walkarounds for immersive shopper experiences
• AI-powered merchandising and interactive content to drive showroom visits
• Sales AI Copilot, Service AI, Marketing AI to boost productivity and results
• VINtelligent capabilities for VIN-based insights
• Enterprise scalability for dealer groups, OEMs, and specialty dealers
• Case studies and knowledge resources to guide best practices

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Disclaimer

This description summarizes Impel’s automotive AI platform capabilities as described in publicly available materials. For precise feature sets, pricing, and deployment options, please contact Impel or FordDirect directly.