Incremental

Incremental – The Leader in Retail Media Measurement Solutions

Incremental is a purpose-built, neutral measurement platform designed specifically for retail media buyers. It provides cross-network measurement, optimization, scenario planning, and commerce analytics to help brands and retailers understand true incremental impact and maximize ROI across retail media networks.

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What It Is

Incremental offers a neutral, third-party measurement solution that helps you measure, compare, and optimize retail media performance across networks. It emphasizes data neutrality (no buying or selling of media by Incremental), consistent reporting, and actionable insights beyond simple ROAS metrics.

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How It Works

• Purpose-built for the dynamic retail media environment, accounting for pricing, promotions, placements, and product changes in real time.
• Neutral third-party measurement ensures there is no conflict of interest in advising on media decisions.
• Provides optimization recommendations focused on incremental sales, not just total clicks or conversions.
• Delivers consistent, apples-to-apples reporting across all retail media networks.

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Why Incremental

• Neutrality: We don’t buy or sell media, removing conflicts of interest.
• Beyond ROAS: Controls for external factors and recommends actions to maximize profitable growth.
• Consistent measurement: Standardized reporting across networks for easy comparison.

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Core Features

• Purpose-built for retail media measurement
• Neutral third-party measurement (no media buying/selling)
• Optimization toward incremental sales, not just ROAS
• Consistent, standardized reporting across networks
• Scenario planning and forecasting to hit sales goals
• Campaign optimization tools tailored for retail media
• Commerce analytics integrated with retail media data
• Measurement that accounts for pricing, promotions, placement, and product changes in real time
• Insights and recommendations that are easy to action

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How It Helps Users

• Retail media buyers can measure performance across networks with a single, unified methodology.
• Marketers can optimize campaigns for incremental impact rather than relying on vanity metrics.
• Teams can plan, forecast, and simulate scenarios to align with sales objectives.

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Safety and Compliance

• Commitment to neutrality and accuracy in measurement.
• No data selling or media purchasing to avoid conflicts of interest.

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Core Solutions

• Measurement & Reporting
• Campaign Optimization
• Scenario Planning
• Commerce Analytics