Infer | Generative AI for Game-Changing Business Insights and Growth

Infer | Predictive Analytics for GTM and RevOps is a predictive analytics platform that integrates with your GTM solutions to transform messy data into actionable insights. It enables RevOps, Sales, Marketing, and Data teams to build bespoke machine learning models, generating predictions on churn, leads, forecasting, and more, all synced into your CRM, ad platforms, or data warehouse. The tool emphasizes translating complex data into everyday language and delivering proactive alerts to daily systems.

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How Infer Works

1. Analyze historical data. Infer uses machine learning to identify the key drivers of your results from existing data sources.
2. GenAI-assisted insights. GenAI simplifies complex outcomes and presents them in plain language that non-technical stakeholders can understand.
3. Predict and alert. Infer learns from your data to predict specific outcomes for each data point and sends alerts to CRMs, ad platforms, email tools, and data warehouses.
4. Measure impact. Track KPIs and understand how predictions influence business actions without needing deep root-cause analyses.

Infer integrates with a wide range of data connectors, enabling read/write access to your data sources for seamless, automated workflows.

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Core Use Cases

• RevOps, Sales, Marketing, Data Analytics
• Lead scoring and forecasting
• Churn analysis and retention forecasting
• KPI monitoring and real-time decision support

Common Scenarios

• Create AI-powered forecasts directly inside your CRM to identify which prospects are most likely to convert, when, and for how much.
• Get real-time alerts on Revenue, Conversion Rates, and other key metrics, with explanations of drivers behind changes.
• Build bespoke ML models with SQL and connectors, enabling tailored predictions for your business context.

“Infer has helped reduce sales cycles and provided easy-to-use predictive capabilities for analysts.”

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Integrations

Infer connects with major data platforms and tools to read and write data, including: Snowflake, Azure, Google Cloud, HubSpot, dbt, BigQuery, Salesforce, Redshift, Google Sheets, and more.

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Getting Started

• Connect your data sources (CRM, data warehouse, marketing platforms).
• Define the business outcomes you want to predict (e.g., lead conversion, churn risk, forecast accuracy).
• Build or customize predictive models using built-in ML capabilities and GenAI-assisted explanations.
• Enable automated alerts and integrate predictions into daily workflows (CRM dashboards, ads, emails, etc.).

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Feature Highlights

• Seamless integration with major data sources and GTM platforms
• Bespoke machine learning models tailored to your data and use cases
• GenAI-generated plain-language explanations of model outputs
• Real-time predictions with alerts delivered to CRMs, ad platforms, email tools, and data warehouses
• Explainable KPIs and forecasting to support decision-making
• No-need for deep-dive root-cause analyses; the tool surfaces actionable drivers directly
• Ready-to-use templates for RevOps, Sales, Marketing, and Data analytics use cases
• Wide range of connectors for easy data ingestion and export