Scale Qualitative Research with AI: A toolkit to automate and enhance deep feedback interviews, hybrid research, and market insights using AI-powered conversations.
Overview
- Enables hundreds of deep feedback interviews daily by letting AI talk to customers and users. Includes Interview Bot and Live Demo options for early access.
- Combines qualitative depth with lightweight quantitative inputs by blending survey simplicity with in-depth conversations.
- Supports multilingual interviews and local-language market exploration for global insights.
How It Works
- Conduct deep interviews at scale: Use AI to script, conduct, and analyze interviews across multiple topics and respondent groups.
- Empathic listening: The system emphasizes active listening to foster trustworthy conversations and surface missing insights.
- Hybrid insights: Merge qualitative depth with quantitative signals to validate findings and surface trends.
Use Cases
- Qualitative Research: Deep-dive interviews for product feedback, feature validation, and user experience research.
- Market Expansion: Identify demand, risks, and hidden insights across regions in local languages.
- Accounts at Risk: Proactively understand churn drivers with empathetic, candid conversations.
- Solution Validation: Assess feasibility of solutions through collaborative customer conversations.
- Continuous Discovery: Maintain ongoing discovery cycles with accessible interview automation.
Product Features
- No-code scripting and review: Script interviews and review responses in an approachable UI.
- Multilingual support: Conduct interviews in over a hundred languages without script translation.
- REST API: Access responses via a straightforward REST API endpoint for data analytics and aggregation.
- White-labeling: Brand the tool with customized colors, logos, and messaging.
- Localization: Conduct interviews in local languages to capture culturally relevant insights.
- Privacy-first: Designed to protect respondent privacy and data (no unnecessary data exposure).
- Upcoming capabilities: Voice input, outbound calling, and customer portal to streamline respondent engagement.
How to Use
- Define your research goals and interview topics.
- Configure interview parameters (language, respondent groups, questions).
- Run AI-driven interviews or start a live demo to preview responses.
- Retrieve and analyze responses via the REST API or built-in analytics.
Security and Compliance
- Emphasizes privacy and data handling suitable for research contexts (no unnecessary data storage beyond what is needed for analysis).
Core Features
- AI-driven automated interviews at scale (hundreds per day)
- Empathic listening and topic support for rich conversations
- Localization: interviews in 100+ languages
- Hybrid approach combining qualitative depth with quantitative signals
- White-label and localization options for brand customization
- REST API access for data analytics and aggregation
- No-code scripting tool for easy interview setup
- Outbound calling and voice input capabilities (coming soon)
- Customer portal (coming soon) for respondent management