Learn Copywriting

Learn Copywriting | Today’s Exercise is an interactive copywriting practice tool designed to train users to craft effective website hero sections. It presents a practical exercise: write the hero copy for HubSpot’s website, including a headline, subheader, and call-to-action (CTA). The platform provides a workspace to submit your piece, view your current score, and compare with past work or inspiration prompts. It emphasizes iterative learning, feedback, and exposure to real-world advertising standards (as highlighted by David Ogilvy's quote).

How to Use Learn Copywriting

1. Open Today's Exercise to access the assignment: write HubSpot’s hero section with a headline, subheadline, and CTA.
2. Enter your copy into the fields provided (headlines, subheaders, CTAs).
3. Submit to have your copy evaluated. Your score will appear after grading.
4. Review feedback and the provided quote for inspiration.

Evaluation & Feedback

• Your score is displayed after submission.
• Feedback helps refine tone, clarity, value proposition, and CTA effectiveness.
• You can view prior submissions for comparison and learning progress.

Suggested Exercise Elements

• Headlines that clearly state value proposition or benefit.
• Subheaders that add context and specificity.
• CTAs that are action-oriented and time-sensitive.
• Alignment with HubSpot’s product focus and audience.

How It Works

• You draft hero copy for a given brand/website (HubSpot in this exercise).
• The system evaluates consistency, clarity, persuasive strength, and CTA effectiveness.
• Scores reflect alignment with advertising best practices and the exercise brief.

Safety and Best Practices

• Focus on genuine value to users and avoid misleading claims.
• Maintain concise, scannable copy suitable for hero sections.

Core Features

• Interactive copywriting exercise with real-world briefs (HubSpot hero copy)
• Live submission and scoring system
• Feedback and learning prompts including an inspirational advertising quote
• History of submissions for progress tracking
• Inspiration prompts to spark ideas (e.g., famous quotes and advertising guidance)