Mailchimp

Mailchimp: Marketing, Automation & Email Platform

Mailchimp is an all-in-one marketing platform designed to help businesses grow through email marketing, multi-channel campaigns, automation, and audience management. It provides tools to create branded websites, run social media campaigns, design email templates, automate customer journeys, and analyze performance across channels. The platform emphasizes ease of use with AI-assisted content creation, a large ecosystem of integrations, and scalable plans for different business sizes.

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How Mailchimp Helps Your Business

• Create and send personalized email campaigns that convert
• Build and manage a branded website and landing pages
• Run social media campaigns and promotions across channels
• Automate customer communications with targeted workflows
• Design and customize email templates (including AI-assisted content generation)
• Segment audiences and analyze campaign performance with dashboards and reports
• Generate high-quality leads with built-in lead generation tools
• Integrate with 300+ services (Shopify, Canva, Zapier, Salesforce, Google Analytics, etc.)
• Access onboarding support and flexible pricing plans tailored to contact volume

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Key Features

• Email marketing with personalization and automation
• Marketing automation to deliver the right message at the right time
• Generative AI tools for on-brand content creation
• Audience management with advanced segmentation and analytics
• Multi-channel campaigns (email, websites, social, landing pages)
• Pre-designed templates and customizable popup forms
• Lead generation tools to grow your audience
• 300+ integrations with popular platforms
• Onboarding and customer success resources
• Transparent pricing with plans based on contacts

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How It Works

• Create an account and choose a plan based on your contact count
• Build emails, landing pages, and websites using templates and AI-assisted content tools
• Set up automated workflows to nurture leads and convert, then monitor performance with reports and dashboards
• Synchronize data with other tools via integrations to optimize marketing efforts

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Safety & Compliance

• Mailchimp emphasizes GDPR-compliant data handling and privacy controls across plans and features.

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Core Plans & Pricing Overview

• Standard and higher plans add features like advanced AI tools, enhanced automations, larger contact limits, and personalized onboarding
• Free trials and discounts available for new users and larger contact tiers