MindBehind

Insider: Conversational CX Platform for AI-native Omnichannel Experiences

Insider is an AI-native, omnichannel customer experience platform designed to help marketing, ecommerce, and support teams deliver data-driven, contextual, two-way conversations across popular channels. The platform enables personalized customer journeys from acquisition to retention by combining a Customer Data Platform (CDP), journey orchestration, predictive marketing, and AI-native agents to engage, convert, and support users in real time.

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Key Value Proposition

• Increase productivity and efficiency for marketing teams by up to 60% while driving growth and revenue.
• Build personalized, seamless experiences across channels (Web, WhatsApp, Email, SMS, InStore, etc.) without redirects or sign-ups.
• Leverage AI-native agents and prompts to craft intelligent, brand-consistent conversations with built-in safety and data governance.

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How Insider Works

• Centralized customer data with Sirius AI™ for 360° customer profiles and unified behavioral analytics.
• Predictive and prescriptive capabilities (Predict Behavior, Personalization, Recommendations) to tailor experiences.
• Journey Orchestration to design end-to-end flows across channels (Web, WhatsApp, SMS, Email, InStory, etc.).
• Pre-built templates and templates libraries for rapid deployment.
• Real-time insights and analytics to optimize campaigns and experiences.
• Integrations with existing tech stack to extend capabilities (CRMs, ESPs, e-commerce platforms, etc.).

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Platform Overview

• Sirius AI™ for Customer Data Management and 360° Profiles
• Predict Behavior and Audience Segmentation
• Personalization, Recommendations, and Visual Product Discovery
• Pre-Built Templates and Site Search
• A/B Testing and Journey Orchestration
• Insights and Analytics with Behavioral Analytics
• Multi-channel support: Web, Email, WhatsApp, Web Push, App, SMS, InStory, Site Search
• Conversational CX focus with autonomous agents (Agent One™) for superior engagement
• Integrations with major tools and platforms

Core Capabilities

• Customer Data Platform (CDP) with 360° customer profiles
• Predictive marketing engine and audience segmentation
• Personalization and real-time product discovery
• Site search, A/B testing, and journey orchestration
• Omnichannel messaging: Web, Email, WhatsApp, Web Push, App, SMS, InStory, etc.
• AI-native agents (Agent One™) for autonomous conversations
• Templates, presets, and templates libraries for rapid deployment
• Analytics and insights to measure impact and optimize outcomes

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Solutions & Use Cases

• Marketing: Drive lead generation, increase brand reach, and convert more subscribers with data-driven conversations.
• Commerce: Create no-redirect shopping experiences within channels (notably WhatsApp) to discover, browse, and buy.
• Support: Proactively resolve queries with AI-native conversations and seamless handover to human agents when needed.

Industry Coverage

• Retail & Ecommerce, Beauty & Cosmetics, Automotive, Financial Services, Travel & Hospitality, Telecommunications

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Channel Coverage & Experience Layers

• WhatsApp: Conversational commerce, flows, and two-way messaging for seamless purchasing journeys.
• Web & Web Push: On-site experiences, lead capture, and engagement without redirects.
• Messenger (Facebook, Instagram), iMessage: Bots and flows to automate conversations and gather data.
• InStory: Engaging visual narratives across channels.
• Email & SMS: Personalization and triggered messaging throughout the lifecycle.

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Agent & Bot Capabilities

• Agent One™: Autonomous agents for superior customer engagement with brand-consistent tone.
• Craft custom bot personas with prompts, including safety controls and knowledge limits to prevent unauthorized data exchange.
• Handover to human agents with context-rich dashboards and bots’ conversation analyses.

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Privacy, Security & Compliance

• Data-driven conversations with privacy-conscious design.
• Encryption and regulatory considerations (GDPR alignment and transparency in data handling) as part of platform governance.

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Getting Started

• Build conversational two-way experiences for every stage of the customer journey.
• Explore a platform tour to see Sirius AI, CDP Explorer, SMS Explorer, WhatsApp Explorer, and more.
• Schedule a demo to experience a platform tour and real use cases.

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Safety and Legal Considerations

• Ensure compliance with privacy regulations and provide transparent data handling practices.
• Use AI responsibly with guardrails to prevent misrepresentation and data leakage.

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How to Use Insider (High-Level)

1. Define goals and select channels (WhatsApp, Web, Email, etc.).
2. Import and unify customer data into Sirius AI™ for 360° profiles.
3. Create journeys and flows using Journey Orchestration and pre-built templates.
4. Implement AI-native agents for on-site conversations and support.
5. Test with A/B Testing, measure results with Insights, and optimize.
6. Continuously refine based on customer feedback and analytics.

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Typical Claims and Outcomes

• “Insider’s WhatsApp Commerce has fundamentally changed how we interact with our customers, reducing cart abandonment and improving AOV.”
• Clients report increased conversions, faster response times, and higher quality engagement across channels.

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Safety, Compliance & Data Practices

• Privacy-first design with encryption and GDPR-aligned data handling.
• Clear data usage and consent controls; opt-in/opt-out options for communications.
• Bot personas with built-in knowledge limits to prevent data leakage.

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Core Features

• Sirius AI™ for Customer Data Management and 360° Profiles
• Predict Behavior, Audience Segmentation, and Personalization
• Visual Product Discovery and Real-time Recommendations
• Pre-Built Templates, Site Search, and A/B Testing
• Journey Orchestration for end-to-end experiences
• Insights & Analytics with Behavioral Analytics
• Multi-Channel Coverage: Web, WhatsApp, Email, SMS, Push, InStory, App
• Agent One™ Autonomous Agents for superior engagement
• Integrations with key platforms and data sources