HomeMarketing & AdvertisingPivony Voice of Customer Analytics Platform

Pivony Voice of Customer Analytics Platform Product Information

Pivony is an AI-powered consumer intelligence platform designed to help businesses understand customer opinions across multiple data channels. It connects to major data streams to digitalize the process of understanding customer needs and expectations, enabling fast, actionable insights and KPI-driven decision making.


Key Value Propositions

  • Save time: aims to reduce your effort by up to 90% in understanding customer reviews.
  • Actionable insights: capture new insights monthly to inform product, marketing, CX, and other teams.
  • KPI-driven: build and monitor KPIs across teams and campaigns.
  • Daily usability: designed to be part of standard workflows, with dashboards and self-serve capabilities.
  • Trusted by professionals: used by hundreds of business professionals to close the empathy gap with customers.

What It Analyzes

  • Public and privately shared customer opinions from multiple channels.
  • Topics, trends, and anomalies across industries and brands.
  • Custom KPIs and topics defined by users.

How It Works

  • Connects to data sources and provides a dashboard-based interface with no coding required.
  • Uses AI to generate topics, trends, and insights from multi-channel feedback.
  • Provides AI-assisted topic discovery, trend detection, and anomaly alerts.
  • Supports team collaboration, with role-based access, dashboards, and KPI sharing.

Use Cases

  • Customer Experience
  • Brand Reputation Analysis
  • Competitor Analysis
  • Market Research
  • Campaign Strategy

Getting Started

  • Set up a dashboard with preferred data sources.
  • Define topics, KPIs, and alert rules.
  • Monitor insights, generate reports, and share findings across teams.

Features

  • Multi-channel data ingestion from public and private sources
  • AI-generated topics and contextual conversation groups
  • Custom user-defined topics and KPIs
  • Dynamic dashboards with real-time or near-real-time updates
  • Anomaly detection and trend analysis
  • Team-based collaboration with role and quota management
  • Integrations with third-party apps via API
  • Knowledge Center, tutorials, and support
  • AI-powered insights with adaptive learning

How It Helps Teams

  • Drive Growth: use customer data to inform product, marketing, and CX decisions.
  • Data Continuity: maintain consistent dashboards and reports across time.
  • Visibility: centralized view of customer sentiment and competitive context.

About the Platform

  • Dashboard-based, no-code required
  • AI engine with adaptive learning
  • Emphasis on real-world actionability and business impact

Examples of Use Cases / Customer Stories

  • Vodafone: partnered with Pivony to close the empathy gap and create happier customers.
  • Allianz Türkiye and other organizations have showcased Pivony for consumer intelligence analytics.

Safety & Compliance

  • Designed for business insights and decision support; used internally to enhance customer understanding while respecting data governance policies.