PodRoll

PodRoll is a podcast growth and monetization platform that helps publishers grow their audience by distributing episodes to popular podcast feeds, while enabling buyers to discover and purchase podcast recommendations to expand reach. The service emphasizes tailored recommendations, IAB-compliant download measurement, easy setup, and revenue opportunities through sponsored placements.

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Overview

• PodRoll connects your existing podcast hosting with a broad network of podcast feeds to promote your episodes to a larger audience. It also provides a marketplace for buying and selling podcast recommendations, enabling podcasters to grow and monetize at scale.
• The platform focuses on controlled distribution, ensuring recommendations are placed in active listening environments and aligned with current industry standards.

How to Use PodRoll

1. Get Started: Sign up and connect your podcast hosting platform.
2. Grow (Publish): Submit episodes for discovery across recommended feeds and monitor performance.
3. Monetize (Buy/Sell): Access a marketplace to buy or sell podcast recommendations, with simple approval workflows.
4. Manage: Use the dashboard to approve or reject new opportunities as they come in.

Core Capabilities

• Discovery: Grow your audience by placing episodes in popular podcast feeds.
• Tailored Recommendations: Fine-tune which feeds receive your episodes to reach your target listeners.
• IAB Compliant Measurement: Downloads are counted only when they meet industry-standard criteria, ensuring accurate analytics.
• Revenue Opportunities: Buy and sell podcast recommendations to create a new revenue stream without interrupting existing ad spots.
• Simple Setup: Quick integration with your hosting platform; no complex migrations required.
• Complete Control: Approve or reject opportunities directly in the PodRoll dashboard.

Use Cases

• Grow an existing podcast audience by broadening distribution.
• Monetize through a new channel by selling recommendation opportunities.
• Optimize discovery by selecting feeds that align with your content and audience.

How It Works

• Integrates with your current hosting setup to route episodes to selected feeds.
• Buyers can submit recommendations; sellers review and approve placements through the dashboard.
• Revenue is generated through the marketplace while maintaining alignment with audience integrity and standards.

Safety and Compliance

• All recommendations follow IAB standards for measurement and ad placement to ensure transparent and accurate reporting.

Get Started

• Visit PodRoll and sign up to begin discovery, distribution, and monetization for your podcast.

Core Features

• Discovery distribution to popular podcast feeds
• Tailored feed recommendations for targeted growth
• IAB-compliant download measurement
• Buy/Sell marketplace for podcast recommendations
• Simple one-portal setup and integration with existing hosting
• Approval-based workflow for managing opportunities
• Control over where and how your episodes are promoted