QuantPlus - AI Driven Creative Insights for Advertising is an AI-powered platform that provides in-depth creative insights to inform and optimize advertising campaigns across industries. It analyzes trillions of ad elements from major platforms to deliver data-backed recommendations that help brands improve ROI and reduce creative risk. The system emphasizes industry-wide applicability, real-time intelligence, and an actionable scoring framework to guide creative decisions before and during campaigns.
How it works
- Data Aggregation: Collates trillions of ad creatives from platforms such as Facebook, Google Display, Instagram, and Twitter.
- AI Processing: The Quant AI Engine deconstructs each ad into individual text and image elements, analyzing, categorizing, and tagging billions of data points.
- Performance Benchmarking: Compares each element against performance data (engagement, impressions, conversions, spend, time in market, etc.).
- Insights & Scoring: Ranks top-performing elements by category and converts data into actionable creative insights to inform future campaigns.
Key Features
- Industry-wide Creative Insights: tailored insights for multiple sectors including Automotive, Charity, Education, Finance, Healthcare, Retail, Travel, and more.
- Competitor Benchmarking: leverage a large competitor data set to understand what’s working in the market.
- AI-Driven Scoring: advanced scoring system to predict creative success pre-launch and optimize ongoing campaigns.
- Real-Time, Data-Backed Guidance: dynamic updates with current market intelligence to inform design decisions.
- Pre-Launch & Post-Launch Optimization: methods to reduce risk and maximize ROI before and after going live.
- ROI Focus: documented cases of significant ROAS improvements (e.g., 6x–10xROAS) when using creative insights.
- Industry Country Reports & Samples: downloadable samples and country-specific reports for benchmarking.
- Seamless Integration with Creative Workflows: designed to complement existing creative processes without disrupting brand guidelines.
Use Cases
- Media and creative teams looking to inform design decisions with data-backed insights.
- Agencies optimizing client campaigns across industries.
- Brands seeking to understand what creative elements perform best in their market and region.
- Teams aiming to reduce creative waste by validating ideas before production.
How to Access
- Request a Demo to see Industry Country Reports and how insights can be applied to your campaigns.
- Explore case studies and client outcomes to gauge potential ROI improvements.
- Contact the QuantPlus team for tailored enterprise solutions.
Industries Mentioned
- Charity, Education, Finance, Communications, Entertainment, Retail, Food & Beverage, Healthcare, Insurance, Travel, Ski Holidays, Car Insurance, Pensions Funds, Home & Contents, and more.
About ROI & Outcomes
- Clients report ROAS improvements from data-informed creative decisions.
- The system highlights the highest-performing ad elements and provides guidance on how to replicate success across campaigns.
Safety & Ethical Considerations
- Use insights to inform ethical and brand-aligned creative development.
- Data usage aligns with platform policies and privacy considerations.