Quartile

The World’s Largest Retail Media Optimization Platform by Quartile is a data-driven advertising platform designed to manage and optimize ad campaigns across the major marketplaces and digital advertising channels. It blends AI-powered insights with expert strategy to drive full-funnel growth for ecommerce brands of all sizes.

Overview

• Platform scope: control, understand, and automate advertising across channels such as Amazon Sponsored Ads, Amazon DSP, Walmart, Instacart, Criteo, Google Ads, Meta Ads, and Microsoft Ads.
• Value proposition: a single platform paired with white-glove, human expertise to maximize ROAS and unlock opportunities across the funnel.
• Scale and reach: trusted by thousands of brands globally, with millions in ad spend managed and billions in managed ad sales.

How It Works

1. Data Ingestion: Ingests rich signals and historical performance data from every connected channel at a granular level (per product/ASIN).
2. Insights & Strategy: Proprietary algorithms transform raw data into actionable insights; a dedicated expert team translates these insights into strategic campaigns.
3. Execution & Optimization: Real-time bidding and hourly automated placement adjustments to optimize spend when it matters most.
4. Measurement & Reporting: Expansive reports and dashboards reveal opportunities, performance trends, and ROI across all channels.

Core Capabilities

• Omni-channel data integration and per-ASIN campaign management for precise optimization across platforms.
• Real-time data processing with dynamic bidding to maximize ad spend efficiency.
• Automated placement adjustments to connect with audiences at optimal moments.
• Deep, granular insights and reporting to identify new opportunities and drive decisions.
• Blend of AI-driven optimization with human expertise for strategic guidance and proactive opportunities.
• Global reach: operates across multiple countries and supports brands of all sizes.

Use Cases

• Increase ROAS and market share across major ecommerce channels.
• Activate cross-channel strategies that align messaging and bidding with funnel goals.
• Leverage data-driven insights to uncover untapped audiences and product opportunities.
• Scale ad performance for both SMBs and large enterprises with a single, unified platform.

Why Quartile

• 41% average increase in ROAS when using Quartile (across brands of various sizes and sectors).
• Billions in annual ad sales managed; extensive client portfolio across 32+ countries.
• A combination of advanced AI algorithms, real-time data, and white-glove service for consistent results.

Case Studies & Recognition

• Numerous customer success stories across retailers and brands (Walmart Connect, Amazon Ads, Google Ads, and more).
• Recognized in industry awards and partner programs as a leader in retail media optimization.

Safety and Compliance

• Brand-safe optimization practices with privacy-conscious data handling aligned to channel policies.

Quick Start

• Request a demo to see how Quartile can unify your ad programs across marketplaces and channels, and tailor a strategy that fits your business goals.

Features

• Omni-channel advertising management across Amazon Sponsored Ads, Amazon DSP, Walmart, Instacart, Criteo, Google Ads, Meta Ads, Microsoft Ads
• AI-powered data ingestion and per-ASIN campaign optimization
• Real-time bidding and hourly automated placement adjustments
• Unified dashboards with expansive reports and insights
• White-glove, expert-led strategic guidance
• Scalable for small businesses to large enterprises
• Global reach with support across multiple countries
• Transparent performance metrics and ROI tracking