Second Nature

Second Nature is an AI-driven role-play and sales training software designed to boost performance for customer-facing teams. It enables life-like AI conversations to simulate real sales calls, discovery calls, objections, cold calls, and other sales scenarios. The platform provides ready-made templates, the ability to customize role plays, and a virtual AI coach that scores performance and offers feedback to improve outcomes.

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What it does

• Delivers AI-powered, life-like role plays for sales, customer support, HR, and other customer-facing conversations.
• Provides ready-to-use experiences (Discovery Call, Cold Calling, Objection Handling) and the ability to build your own bespoke role plays using content you provide.
• Scores reps in real-time, offers feedback aligned to your guidelines, and helps elevate skills, onboarding, and coaching efficiency.
• Features a virtual pitch partner that engages reps in realistic conversations to practice selling your solutions.
• Supports a wide range of templates (e.g., SPIN, MEDDPICC, BANT) and industry-specific templates (Insurance, Technology, Telco, Banking, Education, etc.).
• Enables rapid onboarding to shorten time-to-proficiency and improve customer interactions.

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How it works

1. Choose or build a role-play scenario (Discovery Call, Cold Call, Objection Handling, etc.).
2. Load your content or select from the template library to generate a personalized AI conversation.
3. Practice with the AI coach, receive scoring and feedback, and iterate to improve.

You can load any type of content to generate customized sales AI role plays, allowing any team to practice any conversation, on-demand, with feedback that matches your guidelines.

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Use Cases

• B2B Discovery Calls
• Cold Calling and prospecting
• Objection handling and rebuttals
• Product or solution pitch practice
• Customer service and technical support conversations
• Interview and onboarding simulations for new hires
• Diversity and inclusion training conversations

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Why teams choose Second Nature

• Accelerates onboarding and reduces ramp time for new reps.
• Improves proficiency attainment and overall win rates through guided practice and scoring.
• Scales coaching across teams with a consistent, data-driven approach.
• Lets you customize templates (SPIN, MEDDPICC, BANT) and build your own scenarios.
• Provides a flexible, browser-based experience accessible on desktop.

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Templates and Customization

• Ready-to-use templates: SPIN, MEDDPICC, BANT, and more covering Customer Success, Technical Support, HR, and Interview scenarios.
• Custom templates: Create your own role-plays using your content and guidelines.
• AI role-play avatars: Choose from or create avatars to train with, enabling varied practice partners.

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How to Use Second Nature

1. Explore or create a role-play scenario (Discovery Call, Cold Calling, Objection Handling).
2. Load your content or select from templates to generate a customized AI conversation.
3. Practice with the AI coach, review scores and feedback, and iterate to improve performance.
4. Book a demo to see the platform in action or start a free trial role-play.

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Features

• AI life-like sales training role plays for any conversation
• Ready-made experiences: Discovery Call, Cold Calling, Objection Handling
• Build-your-own role-plays from your own content and guidelines
• AI Sales Coach that scores performance and provides actionable feedback
• Virtual pitch partner for realistic practice
• Extensive template library (SPIN, MEDDPICC, BANT, etc.)
• Industry and role-focused templates (Insurance, Technology, Telco, Banking, Education, etc.)
• On-demand, scalable coaching for onboarding and ongoing development
• Content loading to tailor scenarios to any product or service