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SEO Utils

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Marketing & Advertising

Introduction

A desktop app providing essential SEO tools for optimization.

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SEO Utils Product Information

SEO Utils is a desktop application (macOS, Windows, Linux) that bundles essential SEO tools and utilities for backlink analysis, keyword research, rank tracking, local grid tracking, auto-indexing, and more. It integrates with a DataForSEO data feed via API keys to pull backlinks, traffic, and keyword data, and also includes on-device AI-powered content ideas and generation. The software is available as a one-time purchase with one license key, and emphasizes privacy by running locally on your machine without required ongoing subscriptions for core features.

How to Use SEO Utils

  1. Purchase and Install: Buy a license, install the desktop app on your operating system (macOS, Windows, Linux).
  2. Connect DataForSEO: Plug in your DataForSEO API key to pull backlinks, traffic, and keyword data instantly.
  3. Explore Tools: Access Backlinks, Analytics, Keyword Explorer, Keyword Clustering, Rank Tracker, Local Grid Tracker, Auto Indexing, NLP/Content tools, and more from the interface.
  4. Run Analyses: Use the tools to analyze competitors, track rankings, group keywords, extract content ideas, and automate indexing tasks.
  5. Export & Integrate: Export data and insights, or use the on-device AI features to generate content ideas without external dependencies.

Disclaimer: Requires a DataForSEO account to pull certain data (backlinks, traffic, keywords). One license key grants perpetual use of the current app version with one year of free updates; updates after that may require renewal.

Core Tools & Features

  • Backlinks Analytics: Evaluate and compare link profiles like a pro; deduplicate, assess quality, and identify opportunities.
  • Traffic Analytics: Analyze rivals' traffic stats, uncover growth opportunities, and export competitor keywords and top pages.
  • Keyword Explorer: Discover new keyword ideas, assess competition, search volume, CPC, and more.
  • Bulk Autocomplete: Generate thousands of high-intent keyword ideas via Google/Bing Autocomplete, including long-tail variations.
  • Keyword Clustering: SERP and semantic clustering on unlimited keywords without per-keyword costs; supports a wide range of languages.
  • SERP Similarity: Quick overlap checks to decide if two keywords can co-target on the same page.
  • Google Search Console Integration: Check if keywords appear in title/headings/body; bulk URL indexing from GSC data.
  • Bulk Mentions: Pull and bulk-check all mentions of keywords for ranking insights.
  • Auto Indexing: Automatically index as many URLs/sites on Google, Bing, and other engines from your machine.
  • Content Ideas & Generation: Generate topics/keywords to fill content gaps; AI content writer on-device (no dependency on external keys); supports multiple LLMs including OpenAI models if you choose.
  • Rank Tracker: Monitor rankings across unlimited keywords and grid points; includes competitor insights to improve strategies.
  • Google My Business Rank Tracker: Track local ranking on Google Maps results and analyze competitors.
  • Organic Rank Tracker: Track keyword rankings in organic search results, with desktop/mobile/local customization.
  • NLP Text Analysis: Extract topics and entities from text or URLs using Google NLP, TextRazor, and Dandelion (20+ languages supported).
  • Backlink Gap: Compare your backlinks with competitors to discover new link-building opportunities.
  • Sitemap Extractor: Extract URLs from sitemaps for site structure analysis.
  • Content Struct Scrapes: Scrape headings, metadata, and content from SERPs to generate outlines using cloud or local AI.
  • Bulk Analysis: Assess backlinks and traffic for multiple sites in one go.
  • Keyword Tracking: Monitor unlimited keywords, including competitor analysis and local results.

Safety and Licensing

  • The tool pulls data via DataForSEO; you need a DataForSEO account for backlink/traffic/keyword data.
  • One license key allows perpetual use of the current app version; one year of updates is included. If you opt not to renew, you can continue using the last version you have.
  • Data processing happens on your machine, with privacy-focused design.

Pricing & Availability

  • Pay once. Use forever.
  • Personal: $54.99 for 1 device with all features and one year of updates.
  • Standard: $111.59 (regular $139.49) for 3 devices with one year of updates.
  • Limited-time offer: 20% off on Standard plan with coupon code STANDARD20.

What Others Say

  • Trusted by experts and used by leaders in the field. See reviews and testimonials within the Help Center.

Quick FAQ

  • What data sources do you use? Backlinks/Traffic/Keywords data come from DataForSEO when you connect your API key.
  • Do I need an ongoing subscription? No, core app use is a one-time purchase; updates are included for one year.
  • Do I need other accounts (like Ahrefs/SEMrush)? No, but you can supplement with them if you have them.

Core Features

  • Desktop SEO toolkit with offline-capable components and optional DataForSEO integration
  • One-time purchase with optional one-year updates
  • Local AI content generation and topic ideation
  • Comprehensive backlink, keyword, and rank tracking suite
  • Multiplatform support (macOS, Windows, Linux)