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Shape

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Research & Data Analysis

Introduction

Automated data analytics for ad-hoc data requests

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Shape Product Information

Shape Analytics Studio (DataIQ Engine) is an AI-powered analytics platform that lets you query your data in plain English, explore data with executive-ready insights, and get nuanced, analyst-grade answers. It combines natural language querying, advanced SQL, and intelligent data interpretation to help teams derive actionable insights without heavy SQL gymnastics. It also offers embeddable analytics, Slack/Teams integrations, and SOC 2 Type I security across plans.

How Shape Works

  1. Ask in plain English. You can query your data stack using natural language.
  2. AI interprets and translates. The engine converts queries into optimized SQL, joins, and unions as needed.
  3. Return insights with context. Generated answers include caveats, assumptions, and data visualizations when applicable.
  4. Visualize and share. Dashboards and charts can be embedded or shared across your team.

The platform emphasizes analyst-grade reasoning, providing nuanced interpretations and clear assumptions, rather than just raw numbers.

Core Capabilities

  • Natural-language querying of your data stack (plain English to SQL)
  • Advanced SQL generation: includes complex joins and unions
  • Nuanced, analyst-style answers with explicit assumptions and caveats
  • Automatic data visualizations and embeddable dashboards
  • Fast, accurate data interpretations across multiple data sources
  • Data security: SOC 2 Type I compliant, credentials stored with industry-standard encryption
  • Collaboration-friendly: Slack and Microsoft Teams integrations, with dedicated bot support
  • Flexible deployment: works with your existing datastack and data infrastructure
  • Templates and presets for editorial vs. news article performance, ROI analysis, campaign metrics, and more
  • Pricing tiers with included users and add-on options; 30-day money-back guarantee

Typical Use Cases

  • Quick ad-hoc analytics in plain English without writing SQL
  • In-depth performance analyses (e.g., ROI, channel performance, editorial vs. news impact)
  • Team-wide access to AI-assisted analytics with governance and security
  • Embedding analytics into products or internal apps via API and components

Safety and Considerations

  • Clearly states assumptions and caveats in every answer
  • Uses your data only within the secure environment and adheres to encryption and SOC 2 standards

Quick Start

  • Connect your data sources / datastack
  • Ask questions in natural language (e.g., "What were the top countries for AI course demand last month?")
  • Review generated SQL, insights, and visualizations; share or embed as needed

What makes Shape stand out: Thinks like an analyst, delivering nuanced, pre-analytical reasoning and actionable insights, not just raw metrics.